You are here

Year: 2023

google 

Lookback: Google launched the Panda algorithm update 12 years ago

news

Here’s a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO. It was 12 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching impact on SEO and content strategies for years to come. Here’s a complete history of the Google Panda algorithm update. What was the Google Panda update? Google Panda was a major algorithm update that impacted search rankings for 11.8% of queries in the U.S. Google said Panda was designed to reduce the rankings for…

Read More
Social 

Musk gave engineers one week to make Twitter’s ad targeting work like Google

news

The chaos continues at Twitter with more layoffs, ridiculous deadlines, and uncertainty about the platform’s future. Despite announcing an end to layoffs at a meeting held on November 21st, Elon Musk has continued to terminate Twitter employees, even after already forcing out approximately two-thirds of the workforce in just a few weeks. What’s happening. Musk intends to revamp Twitter’s ad targeting system to resemble that of Google’s search ads, which primarily focus on keywords searched for rather than a user’s activity or profile data. Although this approach has proven successful for…

Read More
SEM 

PPC management checklist: Daily, weekly and monthly reviews

news

Paid search accounts can go sideways without regular monitoring. Here’s a simplified PPC checklist for successful campaign management. Despite the hype surrounding automation and machine learning, managing a PPC account requires human hands on the wheel. If anything, all these capabilities make it more complex. So set and forget, but at your own peril. No one truly understands this more than PPC pros who manage a diverse set of accounts – large and small – in B2B, ecommerce and serveral other industries. Several of those pros were kind enough to…

Read More
SEO 

Video content guide: Why you should start creating videos now (plus examples)

news

An overview of video content, including why it matters for SEO and best practices for creating your video content strategy. We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video content from creators and brands. On average, people watch 19 hours of online video per week – and across the last three years alone, consumption increased by 8.5 hours per week. What does this mean for marketers? For businesses? If you aren’t creating…

Read More
Latest News 

GoDaddy Suffered Multi-Year Breach, Malware Installed On Servers

news

GoDaddy has informed customers it suffered a multi-year breach, one that involved hackers installing malware on its servers. GoDaddy said it started receiving complaints from customers in December 2022. Some customers reported their websites intermittently redirecting to other domains. The company investigated, but the issue was difficult to prove since it appeared to be happening randomly across its customer base. Ultimately, the company realized it had been hacked and malware was responsible for the unusual behavior: As our investigation continued, we discovered that an unauthorized third party had gained access to servers…

Read More
Marketing 

eCommerce Email Marketing: Why Do You Need It?

news

eCommerce email marketing is one of the earliest forms of internet advertising, and studies show that it’s still just as effective today. Social media advertising may be new, flashy, and appealing to younger audiences, but when choosing between an eCommerce email marketing agency and a social media marketing agency, there are a few other factors to consider. Emails have been a tried and true method of marketing for a long time and are trusted by many generations of consumers. While social media allows for more creative expression in terms of graphics, gifs,…

Read More
Marketing 

How to manage and edit your Google Business Profile from Google search

news

Managing your GBP listing from Google search is the new norm. Here’s an overview of the in-search experience features you need to know. Want your local company to rank higher in Google search results? Claiming and optimizing your Google Business Profile (GBP) is one of the best things you can do to help. Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017. But now, managing your profile from search is the new norm. This means you must understand…

Read More
Bing 

Bing Integrates TripAdvisor Tools, Content Into Search Results

news

Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly TripAdvisor and Bing are now presenting TripAdvisor content and travel search capabilities within Bing search results pages. Bing will now display TripAdvisor reviews and photos as well as TripAdvisor’s hotel price comparison tool in SERPs. TripAdvisor’s full […] Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly TripAdvisor and Bing are now presenting TripAdvisor content and travel search capabilities within Bing search results pages. Bing…

Read More
google 

9 new Google search features and tools for shopping

news

The announcement was made during the annual Search On event and includes several new ways for users to engage with their preferred brands. With the holidays fast approaching, Google decided it was a good time to announce nine new shopping tools and features. During the announcement, Google said the intent was to drive a more immersive, personalized experience. Let’s dive in. 1. Search with the word “shop” In the US, when you search for the word “shop” followed by the item you’re looking for, you’ll access the visual feed of…

Read More
Social 

Twitter is down, globally

news

That’s it. That’s the news. Update: It looks like Twitter is back up and running normally for most users. We’re seeing multiple sources and reports that Twitter is down for users across the globe. If you’ve tried to Tweet any time in the last 2 hours like I did, you may have noticed. Users weren’t able to follow new accounts, send direct messages (slide into DMs), or comment on posts. But some reported that scheduling posts was still possible and the only way to send a tweet. Why we care. You might…

Read More