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Year: 2023

google 

Google confirms showing homework practice problems in search results

news

Google said this is currently an experiment but will share more details on how publishers can participate later. While most classrooms were off for the holiday break, Google was spotted testing homework practice problems and quizzes directly in its search results. The special search results seem to come from Toppr, BYJU’S and other after-school learning software companies. What it looks like. Here is a screenshot we were able to trigger in Google search on mobile for the term [physics]. As you can see, it shows a question and then multiple choice answers, with…

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Social 

How to turn a boring email into an irresistible link pitch

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Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content. Link building starts with an email between two people. More often than not, these are two people who don’t know each other. Yes, you know who this person is since you’re sending the email, and you think she will love your content. But be honest, you’re really a complete stranger to her. Now add the fact that she…

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SEO 

Already doing SEO? Add these two things to optimize for voice search

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Not sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site. How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends: The answer to the popular question, “How do you optimize for voice search?” is this: Do what you would do…

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SEM 

From big to small: 5 free image compression tools reviewed

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Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed. Recently, I’ve found myself focusing more and more on optimizing page load times. Improving page speed is something that is generally pretty easily understood by clients, and it positively impacts user experience and conversion as well as SEO. The challenge, frequently, can be that some elements of improving page speed can require significant input from development resources (e.g., prioritizing visible…

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Latest News 

Get Ready For Ads On Amazon Prime Video

news

The days of ad-free Prime Video are coming to an end — at least at the current price point — with Amazon introducing ads in 2024. Prime Video is one of the better TV streaming deals, giving consumers access to a wide array of ad-free programming for a yearly price that also includes free Amazon shipping. Unfortunately, the company is preparing to make a major change in 2024: To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video…

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Marketing 

I’ll stop the world and link with you

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Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link. I’m sure you get a bazillion emails a day. I feel like I spend half my time weeding through them because I’m afraid I’ll miss something legitimate. I might open one out of every 30 emails that come from someone I don’t recognize. The latest outreach email that really grabbed my attention had several things going for it: First, it was…

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Bing 

US Senate Committee Asks Google, Yahoo & Bing To Fight Bait-And-Switch Moving Scams

news

The US Senate Committee on Commerce, Science & Transportation has written to the major US search engines of Google, Yahoo and Bing asking them to examine how some moving services are using “bait-and-switch” tactics on customers who find them through search results. Moving Ripoffs Each search engine received the same letter, covering how a committee […] The US Senate Committee on Commerce, Science & Transportation has written to the major US search engines of Google, Yahoo and Bing asking them to examine how some moving services are using “bait-and-switch” tactics on customers…

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google 

Advertisers to absorb Google’s digital services taxes in UK, Austria, Turkey

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What to consider before Google starts passing the taxes onto advertisers in November. Google notified advertisers Tuesday of new fees coming for ads that run in the UK, Turkey or Austria. The company is passing on the new digital services taxes (DST) in the three countries. What’s changing? Starting November 1, advertisers running ads in these countries will be charged an additional: 2% in the UK. 5% in Austria. 5% in Turkey. In addition, “The new fees will be subject to any taxes, such as sales tax, VAT, GST, or QST…

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Social 

Meta Denies Report Saying Ads Are Coming to WhatsApp

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Meta has set the record straight, saying it is not bringing ads to WhatsApp, despite a report this week claiming otherwise. Financial Times reported that Meta was considering introducing ads into WhatsApp in an effort to boost revenue. WhatsApp head Will Cathcart took to X to quash the report. This @FT story is false. We aren’t doing this. Also it looks like you misspelled Brian’s name… Will Cathcart (@wcathcart) — September 15, 2023 This is a rumor that seems to reappear every year or two, but Meta has so far not opted…

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SEO 

SEO, generative AI and LLMs: Managing client expectations

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Managing client expectations requires a calculated approach, especially when the ultimate goal is scaling SEO using generative AI. Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. But managing client expectations remains critical. This overarching guide serves to help SEOs educate clients on the potential functionality of LLMs as it applies to SEO…

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