Category: Bing

Agency dashboard offers local listing management, sharing with clients, features for chain businesses and more. Local SEO consultants and agencies that manage business listings for clients have a number of new, agency-friendly tools at their disposal in Bing Places for Business. According to Bing’s announcement, the first step is for consultants to register as an agency at BingPlaces.com. Once registered, agencies will have access to a new dashboard with a summary of all current listings and links to add new client locations — up to 10,000 businesses at once. The dashboard shows…

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Last year Google ticked off paid search professionals with the announcement that a true Exact Match will no longer exist. Next month, Bing will be following suit when close variants will be added to all campaigns. Additionally, big changes are afoot with negative terms, advertisers will need to take heed to the new matching rules. […] Last year Google ticked off paid search professionals with the announcement that a true Exact Match will no longer exist. Next month, Bing will be following suit when close variants will be added to all campaigns.…

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Moviegoers can see full list of local showtimes along with ticket purchasing options. Bing has upgraded its movie search results, making it easier to find and buy tickets for the latest film releases. A search for “summer movie guide” on the site will return a carousel listing the latest film releases. By clicking on a specific movie, searchers will see prominently displayed local showtimes, links to trailers, cast information and reviews. Moviegoers can also click on a specific movie time to buy tickets for whatever film they want to see.  

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Dashboard now shows top line KPIs and modules for quickly reviewing account performance. The next time you log into Bing Ads, be sure to check out the Home page. It has a whole new look as of this week which brings it in line with that of AdWords. Available now in all markets, the Home page now offers more, customizable top-line information in the dashboard. Just like AdWords, the top of the dashboard is the KPI summary, a performance graph and top movers report. Below these are modules that you…

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Bing added a game to their search results, play Pong against Bing by searching for [pong]. Bored? Bing now has an interactive game you can play directly in their search results. Just do a search in Bing for [pong] and the Bing Pong game will launch directly above the search results. You can then play Pong against Bing right there. Here is a picture: This is similar to how Google has interactive games in their search results. Remember the Pac Man Google game and many of their other interactive easter eggs?

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This is one subtle change that will make a big difference in managers’ daily lives. Bing Ads has a couple of updates starting to roll out this week, and it’s kind of like Christmas in June. You can now save columns in the Bing Ads interface, in the order you want to see them. This is one of those small updates that will pay off in spades. No more recreating your ideal column view only to have it vanish and you’re stuck doing it all over again. You can save the column views you…

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Did you notice a huge drop in your Bing search traffic? You are not alone. It may be an analytics issue. The webmaster community is buzzing about a steep decline in the organic visits they are seeing coming from Bing Search. At first we thought it had to do with a Bing Search algorithm update, but after a deeper look, it had to do with Google Analytics tools not tracking Bing organic traffic as search traffic, but rather as referral traffic. I analyzed dozens of sites within Google Analytics and noticed the…

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Bing promises to warn searchers of fake and potentially harmful online pharmacy websites by teaming up with the FDA. Bing announced on the Bing Search blog that they will be pushing out a new warning to searchers that inform them if they are about to land on a fake pharmacy website. This warning will appear if a Bing searcher clicks on a pharmaceutical site that has been cited by the FDA as a fake online pharmacy engaged in illegal activity, Bing explained. Illegal activity can mean offering potentially dangerous, unapproved…

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Bing provides a special area in search with standings and information for fans. Google does a special logo, but only in some countries. Looking to get the latest information on the 2015 Rugby World Cup, which began today and runs through October? Don’t google it. Bing it — because Bing’s got scores, line-ups and information while Google has nothing. Search for “rugby world cup” on Bing, and you get the latest scores of any matches: That includes a link to the current standings. You can also click from the box…

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Access segmentation reporting from the campaigns tables rather than having to dig into the Reports section of the UI. Bing Ads has long had performance reporting by segments such as device type, network, time of day and more. To surface those insights, however, you had to dig into the Reports tab. That will be changing soon. A new Segment tab in the campaign tables will enable to you see performance by time, network, device and top vs. other right in the main campaigns interface. Once you select a segment, you’ll see…

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