Category: Bing

Ask Cortana “What should I wear for Halloween?” or “Guess the horror movie” to play Bing’s Halloween-themed game. Bing is gearing up for the holiday weekend, launching Halloween-related Cortana searches and a spooky Bing map that includes locations for haunted houses throughout the US, UK and Canada. For anyone who still doesn’t have their costume figured out, Bing recommends asking Cortana, “What should I wear for Halloween?” Cortana also has a new “Guess the horror movie” game to keep you occupied while you’re waiting to go trick-or-treating — the phrase…

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A year after Google launched their mobile-friendly testing tool, Bing has launched their own similar version, the Bing Mobile Friendliness Test Tool. Bing announced the release of their mobile friendliness test tool today. This was promised to us back in May 2015, when Bing told us they were working on a mobile-friendly Bing ranking algorithm. It was actually expected in the late summer but was delayed. The tool evaluates a page to check if it is mobile-friendly based on these criteria: Viewport and Zoom control configuration Width of page content…

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The Bing-AOL search deal announced last year went into effect over the weekend. It was announced last year, but now it’s official: “Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide.” Citing comScore data, Microsoft now says that Bing is behind “close to one-third of US PC web searches.” Beyond providing web search results for Siri on Apple devices, most of the Bing search volume is on the desktop. Last April, Bing crossed the 20-percent market share threshold…

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Bing releases version 6.1 of their mobile app for iOS, bringing nice new and welcome features to the app. Bing has just released version 6.1 of their iOS app, which is now available as an update within the App Store. Version 6.1 brings several changes, including barcode scanning for price-comparison shopping, Uber integration, animated GIF support and other user experience changes and optimizations. Price Comparison Barcode Scanner When you are in a store and want to see if the store is selling the product for a good price, Bing will…

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Bing’s Guide to the Academy Awards delivers Oscar-related content, including past winners, red carpet fashions and memorable show moments. With just under two weeks to go until the Oscars, Bing has launched its Academy Awards experience. “As the most-searched awards show among Bing users, we know many of you are on the hunt for the list of nominees, red carpet fashion, top trending moments, winners and more,” says Bing. A search for “Academy Awards” delivers the following “Bing Academy Awards Guide” with tabs that link to searches for “Past Highlights,”…

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In preparation for tomorrow’s Super Tuesday primaries, Bing rolled out a new tool that determines the top-searched candidates. Bing is gearing up for tomorrow’s Super Tuesday state primaries with the launch of its new “Search Wave” feature, a search tool that showcases search volume for each of this year’s presidential candidates. Building on the Bing Elections that rolled out in December of last year, Bing says the new election feature provides a “window into public search interest for each candidate.” The new feature offers at-a-glance candidate search numbers overall, as…

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Why author and site reputation, completeness of content, transparency of authorship and negativity are important to watch. In our ongoing coverage of Bing’s search ranking factors, which the company listed out when it published its new webmaster guidelines, I sat down with Bing to talk to them about some of those factors. This is from our interview with Microsoft’s Christi Olson and Fabrice Canal, on Live with Search Engine Land about What SEOs need to know about Bing Webmaster Guidelines. We already dug into the fact that Bing uses user engagement metrics in…

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Make quick fixes and updates to Bing text ads right in the iOS and Android apps. Bing Ads has added the ability to check ad disapprovals and, in a big development update, the ability to edit text ads and landing page URLs in its iOS and Android apps. Disapproval notices can be found on the dashboard. Drilling in, you can see the disapproval reasons and request an exception review or edit the ads and resubmit them for review.

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Make quick fixes and updates to Bing text ads right in the iOS and Android apps. Bing Ads has added the ability to check ad disapprovals and, in a big development update, the ability to edit text ads and landing page URLs in its iOS and Android apps. Disapproval notices can be found on the dashboard. Drilling in, you can see the disapproval reasons and request an exception review or edit the ads and resubmit them for review.

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Ads link to Black Friday circulars from major retail chains. Bing has reprised its Black Friday flyer ads this year, though this time with a different take. Last year’s flyer ads displayed on searches for some retailers and linked to flyers hosted by Flipp. In the 2016 version, the flyer ads appear in a carousel on desktop searches for general Black Friday-related terms. The individual ads featured in the carousel each link to the Black Friday landing page on the respective retailers’ websites. Here is an example of a flyer ad…

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