Category: Bing

Like many tech and tech-adjacent industries, SEO is a largely male-dominated field. Relatively few statistics exist on the exact gender split within the search industry, but a Moz 2015 Online Marketing Industry Survey put the percentage of men working in SEO at close to 70%. SEM was a little more even gender-wise with around 60% men working in search marketing, while PPC was even more male-dominated, with the survey finding that some 80% of PPC professionals were men. Even without the numbers, it’s fairly obvious to anyone who works within…

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I am hearing some reports that even the submit URL tool within Bing Webmaster Tools is not working. We know Bing killed off the anonymous submit URL tool and told us to use the one within Bing Webmaster Tools. But if you try to use it and check your server logs, you may notice that Bing is not accessing the content after you submit the request. Not many folks track Bing in such detail, but I am hearing some chatter within some of the private areas that the tool is…

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I am hearing some reports that even the submit URL tool within Bing Webmaster Tools is not working. We know Bing killed off the anonymous submit URL tool and told us to use the one within Bing Webmaster Tools. But if you try to use it and check your server logs, you may notice that Bing is not accessing the content after you submit the request. Not many folks track Bing in such detail, but I am hearing some chatter within some of the private areas that the tool is…

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The change brings language targeting in line with Google Ads, making campaign imports smoother. Bing Ads announced Wednesday that advertisers now can target multiple languages at the campaign level. For global advertisers that don’t break out language targeting in separate campaigns, this will be helpful update. What changed? Previously, Bing Ads only supported language targeting at the ad group level. That meant settings had to be carried through to multiple ad groups. It also meant that the settings weren’t in alignment with Google Ads campiagns, causing problems when advertisers targeting…

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The Bing AMP viewer and Bing AMP Cache make AMP-enabled web pages accessible from Bing mobile search results. Bing announced Monday the release of the Bing AMP (Accelerated Mobile Pages) viewer. With the release, Bing mobile searchers will be able to access AMP-enabled pages from the search results. AMP viewer and AMP carousel rolling out globally. AMP pages are now available in the news carousel in the US and will be rolling out to other countries in the coming months. It will also become available for more links in Bing search results and…

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Bing announced they have launched automated extensions that are powered based off of AI, artificial intelligence. The AI will help Bing “analyze huge amounts of data and find more effective ways to supplement your text ads with extensions for improved visibility and increased performance, with no action required from you,” to create your automated extensions. Bing wrote: Bing collects and extracts relevant and useful content to ensure the right extensions appear at the right time. This data can come from the content on your website, your ad descriptions, a user’s…

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Using the Bing Search API and a proprietary AR platform, an artist created sculptures composed entirely of dynamic search images customized in real time. At the Annual Bing Agency Awards in New York City on Thursday, guests were asked to input random search queries (e.g., “Flower”) into a simple field, then watched as results were mapped to the wireframes of the digital sculptures. Bing API connected to AR platform. The sculpture forms were created by 3D sculptor Michael Murphy, working in conjunction with interactive agency Feelr, who integrated the Bing…

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Brodie Clark posted on Twitter that he found it interesting that Bing would show Facebook as a source of information for their knowledge graph. Microsoft and Facebook do have a partnership, of course. But still. Here is the example he used, where the knowledge panel for [portion perfection] used Facebook data. The neat thing is that they actually cite and link to where the knowledge information is coming from. Same with a search in Bing for [google] – it says this comes from Wikipedia, Crunchbase and Freebase and the text…

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Part 6 of our special series focuses on how to customize and configure reports within BWT so you can zero in on what you need quickly and efficiently. In the first five parts of the Bing Webmaster Tools series, I covered both the publicly facing tools as well as the tools that require login to and a Webmaster Tools account to access. With all of these tools available at your fingertips have you ever wondered how often you should be logging in to manage your website or to access data?…

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Updates include the ability to add or exclude search queries from the Overview tab. Bing Ads is making several reporting updates for the web interface that are aimed at making it easier for advertisers to analyze their account performance. Share and save reports from Campaign and Account Summary pages First is the option to save, schedule and share reports you create from the Campaign page and Account Summary page, as shown in the screen shot above. When you opt to download a campaign or account summary report, the download window…

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