Category: SEM

For $12-$15 a month you can get a blue check on Facebook and Instagram Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States. How it works. The program is designed to provide users with a blue verification badge on both Facebook and Instagram, as well as “proactive impersonation protection” and direct access to customer support. Meta Verified costs $12 per month if accessed via the web, and $15 per month if accessed through iOS…

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Your “Tag coverage” summary can report on up to 10,000 pages. Google’s “Tag Coverage” feature now allows you to see which tags are firing on your website and which ones are not. You can access this summary from the Google tag sections of both Google Ads and Google Analytics, and through Google Tag Manager. What Tag Coverage is. Tag Coverage is a feature within Google Tag Manager that allows you to see a summary of which tags are firing and which ones are not. This feature is especially useful if you’re…

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Developers using v11 need to migrate to a newer version to ensure API access is unaffected Starting from March 29, 2023, the Google Ads API v11 will no longer be available. Developers still using v11 after this date will notice API requests failing. Depreciation and sunset timetable. Typically, major versions are supported for approximately 12 months, while minor versions have a support lifespan of 10 months. Migrate asap. To migrate to the newest version, visit the Google Ads API documentation here. Dig deeper. Read the announcement from Google here. Why we care. New API updates directly…

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Paid search accounts can go sideways without regular monitoring. Here’s a simplified PPC checklist for successful campaign management. Despite the hype surrounding automation and machine learning, managing a PPC account requires human hands on the wheel. If anything, all these capabilities make it more complex. So set and forget, but at your own peril. No one truly understands this more than PPC pros who manage a diverse set of accounts – large and small – in B2B, ecommerce and serveral other industries. Several of those pros were kind enough to…

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Advertisers must apply for and be approved by Google to run gambling ads. Google will begin to accept and run ads for online horse racing in the following states: Maryland Pennsylvania West Virginia Virginia The Google Ads Gambling and games policy for United States country-specifics will be updated in February 2023. Advertisers must apply for certification. Application for certification will be open to advertisers who wish to promote online gambling content in the above states on February 22, 2023. The Gambling and games policy page will be updated when the policy goes into effect. Why…

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Rivals such as TikTok and continuing effects from App Tracking Transparency attributed to last quarter’s decline. Weak advertising demand and competition from TikTok and other rivals yielded lower fourth quarter revenue and profit for Meta, Facebook’s parent company. Ad revenue was down 4% to $31.3 billion at Meta’s advertising-supported properties, including   Facebook, Instagram, Messenger, and WhatsApp. Advertising revenue was 97% of Meta’s total revenue in the quarter. Ad revenue in North America was flat, declined 16% in Europe and 3% in the Asia-Pacific. Revenue increased by 5% elsewhere (“Rest…

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Learn why vertical video is the future of advertising, plus tips for getting ahead with TikTok, Reels and Shorts in your toolkit. In today’s world, video ads are the most effective way for businesses to reach their target audience and promote their products or services. During my SMX Next presentation, we reviewed three innovative trends for video, which helped create a deeper conversation around the role that data and analytics play, along with targeting and optimization. Let’s revisit some key strategies, questions and thoughts from the presentation. The rise of…

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We’ll discuss how everyone is doing/adapting to new circumstances, what experts are seeing and advising right now and about expectations and advice for the longer-term. On Wednesday, Search Engine Land Editor-in-Chief will host a discussion with experts in PPC for our third Live with Search Engine Land discussion. The conversation will focus largely on B2B advertising during this time. We’ll discuss how everyone is doing/adapting to new circumstances, what experts are seeing and advising right now and about expectations and advice for the longer-term. In addition to Ginny, a renowned…

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This is the first new vertical Google has added to LSAs. Last week Google updated its Help Center to include a new vertical: Dentists. The change was first noted by Matt Casady who wrote about the update on Local U. Carrie Hill posted about it on Twitter. How it works. Prospective dentists will need to complete verification before being eligible to advertise. Why we care. If you’re a dentist or you’re running ads for a dentist, start going through the verification process now so you can get your LSA ads up as soon as possible!

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Learn what happened on Jan. 2 in SEO, PPC and digital marketing history, as reported by Search Engine Land. Google’s jaw-dropping sponsored post campaign for Chrome In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google? Buying links? It sure looked like it: It was also…

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