Category: SEO

Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar. Content has been king for a while now, but just because you wrote something doesn’t mean it’ll drive qualified traffic to your site. In fact, it doesn’t even guarantee that your content will show up in search results: 90% of content on the web gets no traffic from Google, according to 2020 data from Tim Soulo of Ahrefs. The key to effective content is planning. I’m sure there are some people who…

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Building content that naturally earns links is more effective, evergreen and efficient than old link building tactics. Here’s why. AI is sure to have fundamental ripple effects in SEO, but I’m predicting that the importance of establishing authority won’t be diminished. Your content will now be battling with even more competition: AI results in the SERP and AI-produced content from other publishers. Delivering signals of authority and value will be more vital than ever. As long as organizations and individuals are still publishing content, backlinks will be an important part of that authority.…

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Join us online, June 13-14, for FREE! Searching for advanced, actionable tactics to take advantage of generative AI, transition to GA4, and drive more traffic, leads, and conversions? Search no more. Join us online – tomorrow and Wednesday, June 13-14 – for SMX Advanced – the only conference designed by advanced search marketers for search marketers. (Psst… Can’t attend live? Instant on-demand access is included for free, so you can train when it fits your schedule!) Your FREE All Access pass unlocks nearly 70 tactic-rich sessions, Overtime live Q&As, platform demos, and networking meetups that explore the most sophisticated SEO and…

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Want to get your B2B site growing again? Learn specific steps you can take to help combat decaying organic traffic on your site. If you’ve ever analyzed traffic patterns for a website, you know that organic traffic ebbs and flows over time. Even the most authoritative sites will have older pages that see traffic drops. With the recent run of algorithm updates, you might have a previously stable site that’s seen more turbulence (and even a longer-term flattening or drop) than it had in years past. In this article, we’ll walk…

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Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a powerful metric when you understand its potential. It can help you to make educated decisions about your prospects of ranking for specific terms, allowing you to make tactical choices that underpin your SEO strategy. Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better…

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Take advantage of low-hanging fruits to boost your search visibility. Here are four ideas to help you get started. Optimizing for search requires time and effort, as most SEO experts would attest. It could take several months or even years to outrank established competitors who have been optimizing their sites for a long time. That said, many websites can take advantage of low-hanging fruits to boost their search visibility. You can uncover untapped potential with the help of SEO specialists or simple tools. Here are four ideas to help you…

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Having thousands of potential keywords worth targeting is overwhelming. Learn how to prioritize keywords when creating SEO content. When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business. Having hundreds, thousands, or even millions of potential keywords worth targeting is overwhelming. You need to prioritize SEO keywords and create a measurable plan. How do you get started? Read on to find top tips on prioritizing SEO…

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While CTR is not a confirmed ranking factor, it is still useful for tracking organic search performance and improving SEO campaigns. The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. This article explores why CTR matters in SEO, Google’s stance on the metric and how to use it right. What…

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Learn how to optimize your LinkedIn profile and content to build connections that grow business in this helpful and comprehensive guide. LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients. In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients. LinkedIn is not just a resume LinkedIn is much more than an online resume.…

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Combining content-led link building and creative outreach techniques can help you improve your ecommerce site’s SEO performance. In ecommerce SEO, ranking category, product or brand pages should be the main focus of most efforts. Sitewide conversion rates for ecommerce hover around 2-3%, but product pages can reach over 30% (average of 7%) in the right scenario. But getting links directly to these pages can be time-consuming for many in-house SEOs. This article covers six effective link building tactics for ecommerce brands today. Image by author using Bing Image Creator Ecommerce link building:…

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