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Top 10 PPC news of the year 2024 on Search Engine Land

December 27, 2024December 28, 2024 news

Third party cookies, new GA4 dimensions, major Google Ads glitch and more. These news updates got the most pageviews on Search...

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LinkedIn debuts Companies Hub to boost B2B marketing intelligence

December 20, 2024 news

LinkedIn’s new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights. LinkedIn unveiled...

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Microsoft revamps advertising tracking, consent features

December 13, 2024 news

Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features. Microsoft is rolling out significant...

Perplexity expands publisher ad revenue sharing program

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Perplexity expands publisher ad revenue sharing program

December 7, 2024 news

Perplexity’s expansion includes some major news outlets, though concerns over content use and transparency remain. Perplexity, an AI-powered search engine, is...

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6 tips for successful ecommerce search campaigns

November 30, 2024December 4, 2024 news

From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts. Having a clear ecommerce search...

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Google’s adtech monopoly faces historic antitrust test

November 25, 2024November 27, 2024 news

The DOJ and Google delivered closing arguments debating whether the tech giant’s ad-tech dominance stifles competition or drives innovation. The U.S....