Google Brings PLAs To Third-Party Sites
Recently, Google announced it is extending its popular product listing ads (PLAs) to retail and e-commerce sites across the Google Search Network. The ads are served via a new Google product called AdSense for Shopping, which offers retail and e-commerce sites another way to monetize site traffic while expanding the reach of advertisers’ PLAs. It also should give Google a stronger foothold in product search if enough sites are enticed to join the network. Walmart.com is among the limited set of publishers currently participating in AdSense for Shopping. Here’s how…
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