New Instagram Feature Will Tell Brands What Products Have Been Bookmarked by Customers
Instagram is set to start developing analytics tools that will inform companies what products are being bookmarked by users. The information can help brands in their ad targeting campaigns. Instagram formed a team in 2017 to transform the app into a conduit for online shopping. With that goal in mind, the team launched a new tool last month that allowed users to bookmark products that captured their interest. Now, Instagram is working on creating a tool that will tell brands which of their products are being saved. The company is…
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