$1,000 Is the Breaking Point For Most Phone Buyers
According to new data by The NPD Group, $1,000 is too expensive for the overwhelming majority of phone buyers. NPD’s research shows that just under 10 percent of buyers are willing to pay $1,000 or more for a phone. This could pose a significant challenge for 5G adoption. On the one hand, 5G awareness and purchasing potential is very strong, especially for a technology that has not been widely deployed yet. “In fact, awareness has reached nearly 3 out of 4 consumers, totaling 73 percent, at the end of the first…
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