March 2020 - Latest News, Headlines at Peter Zmijewski

SMX Overtime: When to use PPC automation (and when not to)

March 31, 2020 news

PPC expert Aaron Levy shares his insights about how to structure accounts to use automation effectively during a rountable discussion at SMX East. Account structures, cross channel attribution, smart bidding and automation reporting were among the many questions during SMX East’s roundtable, “How automation really works and when to use it.” I wanted to take the time to answer a few additional questions from attendees after the event. I understand it depends on the business, but how do you go about structuring your accounts? How do you set up campaigns?…

google

Explaining the Chrome ‘explainers’ for advertising without third-party cookies

March 29, 2020 news

Although the “privacy sandbox” from Google is likely to continue to evolve, the underlying concepts and objectives certainly reveal where it’s headed. With the Chrome announcement of a two-year target timeline to kill the third-party cookie, I thought it would be useful to help make sense of Chrome’s proposals to address advertising use cases without third-party cookies. The Context First, at this time all four major browsers have publicly disclosed a privacy ideology. Chrome differs from the rest in that their position includes support for the economic benefits of digital advertising – in particular,…

President Trump Signs Laws to Improve Broadband Availability and 5G Security

March 28, 2020 news

President Trump signed two bills into law Monday, aimed at improving both 5G security and broadband availability. According to a statement by the Whitehouse, the Secure 5G and Beyond Act of 2020, calls on the “President to develop a strategy to: (1) ensure the security of next generation mobile telecommunications systems and infrastructure in the United States; and (2) assist allies and strategic partners in maximizing the security of next generation mobile telecommunications systems and infrastructure.” This has been an ongoing concern for U.S. officials, as Huawei is one of the top…

Marketing

Amazon could win big in the post-coronavirus retail economy

March 26, 2020 news

The company said it was hiring 100,000 new employees to meet increased demand. Pundits are already speculating about the post-coronavirus culture and economy. Among the lasting, potential changes are more diversified supply chains, the mainstreaming of online education, more companies embracing work from home, stricter hygiene rules for restaurants and hotels (that survive) and other public places. And beyond all that, a great deal more online shopping. Seismic shopping shift in the works? Unlike any other single event in our lives perhaps, the coronavirus and related economic fallout have the potential to…

Bing

Bing adopts SpecialAnnouncement structured data for COVID-19

March 25, 2020 news

The SpecialAnnouncement markup can be applied to coronavirus-related business, travel, health agency and testing center updates. Bing now supports the SpecialAnnouncement data type for coronavirus-related business, travel, government health agency and testing center updates, the company announced Monday. Why we care Applying the markup may produce a label showing your special announcement, with a link to your site, in web and local search results. With the virus situation changing so quickly, businesses and agencies can use the markup to help communicate updates right from the search results. More on the news Business and travel-related…

SEO

[Watch] Live With Search Engine Land: Top SEOs talk COVID-19 upheaval, traffic movements and more

March 24, 2020 news

Lily Ray, Daniel Waisberg, Pedro Dias and Alexis Sanders discussed how some are helping clients navigate these changes to daily life and business. With the search marketing community largely holed up in home offices as the country tries to flatten the coronavirus curve, Search Engine Land has decided to dip our toes into the world of online meetups. Today, Search Engine Land’s Barry Schwartz hosted video hangout with personalities within the SEO community including: Daniel Waisberg, Search Advocate at Google Pedro Dias, Managing Partner att APIs3 & Former Googler Lily…

SEM

SMX Overtime: Managing your e-commerce category and product detail pages

March 23, 2020 news

E-commerce expert Tony Verre answers questions from SMX West about using product description feeds, reviews and URL structure. Last month I spoke at SMX West about managing product detail pages on e-commerce sites like Amazon, Walmart and others during the “SEO For E-commerce Category, Product Detail Pages” session. My co-presenter, Jill Kocher Brown, and I fielded a number of questions during the session. Here’s a few more I wanted to follow up on. What is your opinion of D2C companies sending all of their product descriptions, etc. out via feeds to…

google

Google showing ‘key moments’ feature on multiple videos in search results

March 22, 2020 news

The video timeline feature is getting more visibility in mobile search. Google’s “key moments” feature, also known as “in this video,” is now showing on more than one video in mobile search results. Users can also now hide and expand the feature. Previously the feature, which lets users skip to “key moments” in a video, appeared only on the first video listing. Australian SEO consultant Brodie Clark spotted the change Tuesday. Brodie Clark@brodieseo Wowsers, Key Moments (AKA “in this video”) on steroids in this test. Previously, this feature would only show in…