SEM 

SMX Overtime: Managing your e-commerce category and product detail pages

E-commerce expert Tony Verre answers questions from SMX West about using product description feeds, reviews and URL structure. Last month I spoke at SMX West about managing product detail pages on e-commerce sites like Amazon, Walmart and others during the “SEO For E-commerce Category, Product Detail Pages” session. My co-presenter, Jill Kocher Brown, and I fielded a number of questions during the session. Here’s a few more I wanted to follow up on. What is your opinion of D2C companies sending all of their product descriptions, etc. out via feeds to…

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