Facebook rolls out ad reporting updates for cross-account, custom metric measurement
The new features can benefit both enterprise and SMB advertisers. Amid the holiday campaign season, Facebook has introduced updates to its reporting tools to help advertisers better measure ad performance across accounts, channels, and devices. These updates include a new cross-account reporting feature and a custom metric building tool. The two new reporting features are designed to give advertisers more insight on cross-channel and cross-device measurement – especially crucial during the holiday season. Users can access these new features from the dropdown in the Ads Manager dashboard: Cross-account reporting. A reporting dashboard can…
Read More