SMX Overtime: When to use PPC automation (and when not to)
PPC expert Aaron Levy shares his insights about how to structure accounts to use automation effectively during a rountable discussion at SMX East. Account structures, cross channel attribution, smart bidding and automation reporting were among the many questions during SMX East’s roundtable, “How automation really works and when to use it.” I wanted to take the time to answer a few additional questions from attendees after the event. I understand it depends on the business, but how do you go about structuring your accounts? How do you set up campaigns?…
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