April 2020 - Latest News, Headlines at Peter Zmijewski

Bing Webmaster Tools allows site verification via Google Search Console

April 30, 2020 news

The beta option enables site owners to skip verification by importing. Bing has announced a beta feature that allows site owners to import their sites from Google Search Console to its own Webmaster Tools. After logging into Bing Webmaster Tools, site owners may be presented with an option reading, “Already verified on Google Search Console?Beta Skip verification by importing your site.” The option to import your site via Google Search Console presented after login. Users are limited to importing 100 websites at a time, with an overall cap of 1,000 site additions. It…

SEO

Coding for SEO: Using JavaScript to track COVID-19

April 27, 2020 news

An explanation of asynchronous JavaScript using Fetch API for getting JSON data to the screen. Alongside tanking search rankings, you may encounter a Google Search Console warning about First Input Delay. After profiling page performance using Dev Tools (performance tab, CPU chart), you might find JavaScript is consuming time on the CPU main thread. That JavaScript probably contains widely supported, but older-style, XML HTTP Request (XHR) for a network resource. Modern JavaScript doesn’t have to lock up the CPU main thread the way XHR does. New patterns also make it easy…

SEM

Pro Tip: How to overcome obstacles to try new PPC tactics

April 25, 2020 news

Think outside the box with past creatives that might still be applicable to plan ahead for the next fiscal year. Have you brought new testing ideas to your clients only to hear objections? Maybe you’ve never even suggested certain tactics because you know there are hurdles that stand in the way. Let’s take a look at two of the most common roadblocks and ways to overcome them. Creative creation If your client has limited resources to create new videos or images, then maybe a channel’s tools can help. Here are…

Technology

Huawei Focusing on China As Worldwide Growth Slows

April 24, 2020 news

Huawei is focusing on its home turf in the race to rollout 5G, while its worldwide growth slows as a result of U.S. pressure. The U.S. and Huawei have been at war for months, with the former accusing the latter of being a conduit for Beijing to spy on governments and companies around the globe. Huawei has vehemently denied the allegations, but that has not stopped the U.S. from banning the company from participating in its 5G network and putting pressure on allies to do the same. U.S. officials have…

google

Apple Safari Now Blocking All Third-Party Cookies

April 23, 2020 news

Apple’s Safari web browser joins the Tor browser as one of only two that fully block all third-party cookies. The move has been a long time coming, and Safari has been gradually adding more features that limit the overall effectiveness of third-party cookies for tracking. As a result, in a WebKit blog post, the developers downplay the change as not a big deal, although they do highlight some of the significant benefits the move brings. One of the biggest advantages is disabling login fingerprinting. Login fingerprinting is a technique that…

business

Mark Cuban: Some Banks Actively Not Taking PPP Loan Applications

April 22, 2020 news

“There are some banks who are actively trying not to take applications and to minimize the number of loans they make through the program,” says investor Mark Cuban. “This is despite the fact that it pays a five percent commission for the loans made on the small businesses. It might take the Treasury Department really pushing some banks who were unwilling participants to start to push some loans out there.” Mega entrepreneur Mark Cuban discusses the difficulties with the launch of Paycheck Protection Program (PPP) designed to help small businesses…

Marketing

SAP Co-CEO Jennifer Morgan Leaving Company

April 21, 2020 news

SAP Co-CEO Jennifer Morgan is departing the company, leaving Christian Klein as sole CEO. Morgan has been with the company since 2004, and jointly held the role of CEO with Klein since October 2019. The company says that Morgan “mutually agreed with the Supervisory Board of SAP SE” to resign and depart, effective April 30. At the same time, the announcement makes clear that the current economic crisis was a driving factor, with the decision to get behind a single CEO being “taken earlier than planned to ensure strong, unambiguous…

Bing

Bing Webmaster Tools adds Domain Connect verification integration

April 20, 2020 news

Bing makes it easier to verify some sites with Bing Webmaster Tools. In order to make it easier for some webmasters to verify their web sites with Bing Webmaster Tools, Bing added support for verification through Domain Connect. This allows those using 1&1 IONOS, GoDaddy, Media Temple or Plesk easier access to verify their web sites with Bing Webmaster Tools. Verification methods. Bing now offers four verification methods; (1) XML file authentication, (2) Meta tag authentication, (3) Add a CNAME record to DNS and (4) this new Domain Connect verification. Here are instructions on these…

Marketing

The Disruption In Our Industry, It’s Manic, Says Ogilvy CEO

April 18, 2020 news

“The pace of change, the disruption in our industry, it’s manic,” says Ogilvy Global CEO John Seifert. “We’re all trying to get our arms around it. The hope I have for convening moments like Cannes is the clients and their partners in tech and creative communications and data start to come together and work harder as partners to design the models of the future.” John Seifert, Global CEO of Ogilvy, discusses how technology such as AI is disrupting the advertising industry in an interview on CNBC International on location in Cannes: The Disruption In Our Industry, It’s…