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Month: May 2020

SEM 

Heard from Google, the biggest trends impacting PPC are privacy and automation

news

The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines. We’re now well past this year’s Google Marketing Live event which was hosted in June in San Francisco. By now you’ve most likely heard about all the latest new betas and product changes – the “what” of what was announced. I myself am most excited about the additional controls that are coming to automated bidding. But what most media did not cover as much is…

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Latest News 

Google Releases Android Studio 4.0

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Google has announced the release of Android Studio 4.0, its IDE for creating Android applications. The new version of Android Studio includes a number of significant improvements over previous versions. “Some highlights of Android Studio 4.0 include a new Motion Editor to help bring your apps to life, a Build Analyzer to investigate causes for slower build times, and Java 8 language APIs you can use regardless of your app’s minimum API level,” writes Adarsh Fernando, Product Manager. “Based on your feedback, we’ve also overhauled the CPU Profiler user interface to provide…

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google 

Google Ads Data Hub testing audience lists for display campaigns, adding new features

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Advertisers will soon be able to run queries on same-day impression data. Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It also confirmed it is beta testing audience activation for display campaigns. The company said it has been updating the infrastructure that underpins Ads Data Hub (ADH) to be able to scale it to more customers and simplify querying. Closer to real-time analysis. Google said it has reduced latency from 24-48 hours down to 6 hours for display and YouTube ads data from Google…

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Bing 

Bing now supports batch mode for submitting URLs to Bing

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You can now use a single Bing API request to submit up to 500 URLs, instead of making 500 individual API requests. Bing announced it has added support to submit URLs to the search engine in batch mode. That means instead of making an API request for each URL you submit to Bing, you can batch multiple URLs into a single API request. Bing said it supports up to 500 URLs per batch submission. How it works. Bing said, this is “very similar to the individual URL Submission API (Blogpost) and hence integrating…

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Social 

Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House

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Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO or all of the above? In last week’s post, we showed you how to target the C-Suite on Facebook in Nail B2B Authority Targeting: Psychographic Targeting Hot House. In this week’s […] Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO or all of the above? In last week’s post, we…

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SEO 

9 of the best SEO tools you can try for free

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Free trial is a great way to get acquainted with pricey SEO software. So here’s a list of SEO tools you can try out before spending money. We all know that SEO is the cornerstone of ranking higher, and this is why there are now hundreds of SEO tools all vying for your attention. To avoid splurging on an ultimately disappointing software, here’s the list of 10 most prominent SEO tools you can take for a spin before you spend even a single dollar on them. 1. SEO PowerSuite Key points: All-in-one SEO…

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Marketing 

Marketing during COVID means ongoing experimentation [Video]

news

Why you should continue to test and adjust messaging as customer needs and behaviors shift. Businesses may feel pressure to scale back their marketing and advertising efforts to reduce costs during economic downturns, but the coronavirus pandemic has proved that there is no one-size-fits-all response. We’ve also seen continuing shifts in behaviors as the realities of and responses to the pandemic have evolved. “We have seen a little bit of a decrease in search volume on the B2B side, so we’re getting less volume but the leads that we are…

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SEM 

How to get client buy-in to try new PPC tactics

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Walk into your conversation with a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible. Ever heard any of these phrases before? “Nobody searches on Bing.” “People don’t click banner ads.” “We ran Facebook ads once, and they didn’t work.” “LinkedIn is too expensive for us.” All of us have heard similar responses when pitching new PPC tactics to clients. A channel that just might be the next best source of leads isn’t even tested because the CMO hesitates to try the…

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Latest News 

Facebook Acquires Giphy, Adding It to Instagram

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Facebook announced it is acquiring Giphy, with plans to integrate it into the Instagram platform. Giphy is a popular service that lets users share short, looped videos, reminiscent of animated GIFs. The service is widely used in text messaging, social media and more. Facebook already uses the Giphy API across its many services, including Instagram, Facebook, Messenger and WhatsApp. The social media giant sees the purchase as a way to increase integration and improve the user experience even more. “A lot of people in our community already know and love…

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google 

Google to sunset Gallery ads beta, focus on Image Extensions

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Simple wins out. Image extensions and dynamic image extension betas will continue. Gallery ads, the splashy, image-driven format that Google introduced last year, will be phasing out. Instead, Google will focus its other image beta, image extensions. Google is informing Gallery ad beta testers that the format will sunset beginning in August. The ads featured a large carousel of images. The format has worked for the automotive industry with the auto ad unit, but didn’t gain enough traction with other verticals. Whereas Gallery ads required setting up a whole new ad format and…

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