Facebook Acquires Giphy, Adding It to Instagram
Facebook announced it is acquiring Giphy, with plans to integrate it into the Instagram platform. Giphy is a popular service that lets users share short, looped videos, reminiscent of animated GIFs. The service is widely used in text messaging, social media and more. Facebook already uses the Giphy API across its many services, including Instagram, Facebook, Messenger and WhatsApp. The social media giant sees the purchase as a way to increase integration and improve the user experience even more. “A lot of people in our community already know and love…
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