Marketing during COVID means ongoing experimentation [Video]
Why you should continue to test and adjust messaging as customer needs and behaviors shift. Businesses may feel pressure to scale back their marketing and advertising efforts to reduce costs during economic downturns, but the coronavirus pandemic has proved that there is no one-size-fits-all response. We’ve also seen continuing shifts in behaviors as the realities of and responses to the pandemic have evolved. “We have seen a little bit of a decrease in search volume on the B2B side, so we’re getting less volume but the leads that we are…
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