Heard from Google, the biggest trends impacting PPC are privacy and automation
The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines. We’re now well past this year’s Google Marketing Live event which was hosted in June in San Francisco. By now you’ve most likely heard about all the latest new betas and product changes – the “what” of what was announced. I myself am most excited about the additional controls that are coming to automated bidding. But what most media did not cover as much is…
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