What are enterprise workflow and project management tools and how do they help marketers?
Accountability and transparency are two of the benefits these solutions offer. The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, and therefore defined scope and resources.” For marketers and agencies, a project might be a particular campaign or initiative, or it may be the development of a website or a mobile app. These efforts might involve in-house or contract developers or designers and…
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