PPC tips: Bidding strategies for Google Shopping campaigns [Video]
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding. Google’s new organic Shopping listings have introduced more competition into its Shopping search results. To gain a visibility advantage, merchants can still opt to advertise their products on the platform. During our Google Shopping session of Live with Search Engine Land, Kirk Williams, owner of ZATO Marketing, and Mike Ryan, product management lead at Smarter Ecommerce, shared some of their bidding strategies for new Google Shopping campaigns. “I always start with manual CPC;…
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