Google launches Keen, a new personalized search-discovery-social mashup
Seen as a Pinterest competitor, it’s something potentially broader and even older. To the extent that tech pundits continue to compare Google’s new Keen search and social discovery site to Pinterest, and users also think of it that way, it’s probably destined to fail. Google famously doesn’t promote and ultimately shutters most of these “experiments.” Need to get away from Pinterest. For Keen to survive, let alone succeed, Google will need to reframe and differentiate it from Pinterest — as a tool for persistent, personalized search and as a broad content repository for…
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