SEO 

What really matters in Google’s nofollow changes? SEOs ask

Who benefits, who will implement the new attributes and how much change should sites expect? Google’s news Tuesday that it is treating the nofollow attribute as a “hint” for ranking rather than a directive to ignore a link, and the introduction of rel=”sponsored” and rel=”ugc” raised reactions and questions from SEOs about next steps and the impact of the change to a nearly 15-year-old link attribute. Choices for choice sake? Danny Sullivan ✔@dannysullivan Replying to @marktraphagen and 5 others It’s useful if you want a choice to be more granular. You didn’t have that before. Now you do. If you want it.…

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