June 2020 - Page 2 of 3 - Latest News, Headlines at Peter Zmijewski

Top SEOs on Google’s Page Experience update and what you need to know

June 18, 2020 news

SEOs discuss the new page experience signals and AMP’s fate when it’s no longer required for Top Stories. For years, Google has been advising site owners to design their sites with users in mind. That guidance has culminated in the Page Experience update, which Google announced late last month along with the news that Accelerated Mobile Pages (AMP) will no longer be required for content to appear in Google’s mobile Top Stories carousel. During our Page Experience session of Live with Search Engine Land, Barry Schwartz, news editor for Search Engine Land, moderated…

SEM

PPC tips: Bidding strategies for Google Shopping campaigns [Video]

June 17, 2020 news

ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding. Google’s new organic Shopping listings have introduced more competition into its Shopping search results. To gain a visibility advantage, merchants can still opt to advertise their products on the platform. During our Google Shopping session of Live with Search Engine Land, Kirk Williams, owner of ZATO Marketing, and Mike Ryan, product management lead at Smarter Ecommerce, shared some of their bidding strategies for new Google Shopping campaigns. “I always start with manual CPC;…

Norway Discontinues Contact Tracing App Over Privacy Concerns

June 16, 2020 news

Norway has decided to halt its coronavirus contact tracing app efforts amid privacy concerns. Contact tracing has been touted as one of the key weapons in the war on COVID-19. Countries around the world have opted to use different types of tracing apps, with many basing their efforts on the privacy-focused API developed by Apple and Google. Norway, on the other hand, is not one of those countries, choosing to develop its own app that did not win any marks for privacy. With new cases plateaued for the last month, however, it…

Bing

Bing Ads now supports 3rd headline, 2nd description in text ads

June 15, 2020 news

You can now import your longer ads from Google or create new ones in Bing Ads. Early Thursday, several people noticed that Bing Ads now supports a third headline and second description (ad text), following Google’s move to give regular expanded text ads the same number of characters as its responsive search ads. Why you should care Google added an optional third headline and second description line for expanded text ads in August. Now, just a head of the holiday madness, advertisers can import those same ads into Bing Ads, or create new…

google

Google webspam report: Cracking down on renegade linking practices, auto-generated content

June 12, 2020 news

“More than 25 billion pages we discover each day are spammy,” the company revealed. Google discovers more than 25 billion spammy pages a day, according to its annual webspam report released Tuesday. The company also published a companion post on why it’s important to keep spam out of search results. The definition of spam. “We define ‘spam’ as using techniques that attempt to mimic [high quality content] signals without actually delivering on the promise of high quality content, or other tactics that might prove harmful to searchers,” the post reads. A more comprehensive list of…

SEO

The Ultimate Guide to Selling SEO

June 10, 2020 news

Find out which business buy the most SEO services and learn the best ways to sell them. You’ve got yourself an awesome product. You’re ready to roll it out to your customers. You even have the perfect prospect to kick off your SEO sales. You know they’re ready to improve their online presence. So you’ve got a great pitch, you wind up, and it doesn’t go nearly as well as you’d hoped. What happened? Search Engine Optimization can be a challenging product to sell if you don’t have the right…

Marketing

How local marketers can prepare for the ‘great reset’ [Video]

June 9, 2020 news

Consumers are reemerging to a different retail landscape than they’re used to. Location data can help businesses identify and market to these audiences as they form new habits. “From a marketer’s perspective, from a retail or restaurant perspective, there is this great reset where you have an opportunity to actually grab market share that you’ve never had before,” Foursquare CEO David Shim said of how the coronavirus pandemic has created a level playing field in which reopening businesses stand to gain on competitors at a fraction of what it might…

SEM

Google bans face mask ads globally due to misleading coronavirus claims

June 8, 2020 news

The face mask ban comes amid a rise in false claims around coronavirus prevention and price gouging. Lane Rizzardini@lanerizz Pretty sure @GoogleAds just shut down Face Mask ads @rustybrick @GinnyMarvin 5 10:00 PM – Mar 10, 2020 Twitter Ads info and privacy See Lane Rizzardini’s other Tweets Google is cracking down on advertising for face masks during the coronavirus epidemic. The company began banning ads for face masks on Monday. Applies to all face mask advertising. The ban applies to all advertisers, including those who may have had long-running campaigns promoting…

Germany Will Require All Fueling Stations to Offer Electric Vehicle Charging

June 6, 2020 news

Germany has taken a significant step toward widespread adoption of electric vehicles, by requiring fueling stations to offer electric vehicle charging. The move is part of a group of steps Germany is taking to help cut carbon emissions, including taxing owners of gas-guzzling SUVs and providing a subsidy to electric car buyers. As Reuters points out, Germany will spend some 2.5 billion euros on charging infrastructure, as well as battery production. This should go a long way toward alleviating concerns drivers have about how easily they’ll be able to charge…