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Month: June 2020

google 

Google promotes Prabhakar Raghavan to lead Search, replacing Ben Gomes

news

Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering. Google announced several major personnel changes Thursday. They involve search, engineering and ads and the internal promotion of some Google veterans to new roles: Prabhakar Raghavan, Jerry Dischler, Jen Fitzpatrick and Ben Gomes. Ben Gomes moves from Search to Education Gomes isn’t leaving Google; he’ll be taking on a new role connected to various Google education and learning initiatives: Google for Education, Google Scholar and education search, as well as Google Arts…

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Bing 

Bing competes with Google’s Gboard with SwiftKey partnership Google’s Gboard has some competiti

news

Google’s Gboard has some competition for its search-enabled keyboard now. SwiftKey, a keyboard application for Android, announced integration with Bing search directly in its keyboard. SwiftKey is a subsidiary of Microsoft, which also owns Bing. With the latest version of SwiftKey for Android, you can now search from your toolbar. In addition, you can quickly capture, crop and send a screenshot or share the URL from the SwiftKey keyboard. What’s new? There are new features on SwiftKey for Android that makes it easy and quick to share anything you want from the web.…

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Social 

1, 2, 3… Smile! Say Hi To Search Engine Land On Instagram

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Sprinkle a little Search Engine Land into your Instagram feed. Oh hey there, search marketer. Glad to see you. We’re always glad to see you, in fact – whether it’s here, or on Facebook, Twitter, Google+, LinkedIn – the usual suspects. But did you know that Search Engine Land is on Instagram? Yeah, our pics are pretty #onfleek TBH. Maybe? Kinda. I don’t know, you decide! If you’re on Instagram, check us out – @searchengineland. Toss a follow our way, if you feel so inclined. It’s a great way to sprinkle a little search…

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SEO 

For better SEO, don’t put all your eggs in the SEO basket

news

Your target audiences don’t limit themselves to one channel, so neither should your business. SEO is one of the best marketing channels for return on investment for most small businesses. Because of this, a lot of SMBs will invest their entire marketing budget in SEO tactics. You would think as the owner of an SEO company that this is our ideal client, and to a certain extent, it is. It’s important, however, to point out that some of our best SEO campaigns have been for companies that invest in more…

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Marketing 

What are enterprise workflow and project management tools and how do they help marketers?

news

Accountability and transparency are two of the benefits these solutions offer. The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, and therefore defined scope and resources.” For marketers and agencies, a project might be a particular campaign or initiative, or it may be the development of a website or a mobile app. These efforts might involve in-house or contract developers or designers and…

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