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Month: June 2021

Marketing 

Starlink Targeting September for Global Coverage

news

SpaceX is planning on providing global internet coverage by September, via its Starlink satellite constellation. Starlink is a satellite constellation in low-Earth orbit, providing faster speeds and better latency than traditional satellite internet. The service has been rolling out in various markets as SpaceX has continued to launch its satellites into orbit. The company is now targeting September as the point when it will have global coverage, according to Reuters. “We’ve successfully deployed 1,800 or so satellites and once all those satellites reach their operational orbit, we will have continuous global…

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Latest News 

iPad Pro Models With Larger Screens May Be Coming

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Apple is working on an all-new iPad Pro design with an even larger screen, if reports are to be believed. The largest iPad Pro has been the 12.9-inch model since its introduction in 2015. The screen size puts it roughly on par with the MacBook Air and the 13-inch MacBook Pro. According to Bloomberg’s Mark Gurman (via AppleInsider), Apple is ready to expand the iPad Pro even more, with engineers working on a design that’s even larger. Users hoping to see it in the 2022 refresh will be disappointed, however, as the new…

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Bing 

Bing rebrands as Microsoft Bing, expands Give with Bing

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The rebrand includes new logos, and Give with Bing is now available in seven markets. Microsoft has rebranded Bing, the company announced Monday, to incorporate the parent name. The now-dubbed “Microsoft Bing” also has a new logo. The company also announced an expansion of Give with Bing, an extension of Microsoft Rewards that lets users donate their points to a nonprofit organization of their choice, alongside the rebrand. The rebrand. The new logo can be seen in Bing’s favicon, but does not appear on Bing.com or in the search results. Instead, a four-panel Microsoft…

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google 

Google pushes back plan to block third-party cookies until 2023

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“More time is needed across the ecosystem to get this right,” said Vinay Goel, Privacy Engineering Director at Chrome. Google has moved back its timeline to block third-party cookies in Chrome, according to an announcement this morning. “While there’s considerable progress with this initiative, it’s become clear that more time is needed across the ecosystem to get this right,” said Vinay Goel, Privacy Engineering Director with Chrome. The delay will allow the web community to convene and further discussions on the topic, allow regulators to understand and provide input, and for advertisers to adjust…

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SEO 

Searchmetrics wins important victory in patent infringement lawsuit

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Federal judge invalidates five patents SEO platform provider Brightedge claimed in lawsuit against competitor Searchmetrics. An important ruling was issued last Friday in the four-year-old patent infringement lawsuit that SEO platform BrightEdge filed against competitor Searchmetrics. The California federal court judge sided with defendant Searchmetrics, ending a long and expensive court battle. At issue in the federal case were five patents Brightedge claimed were being infringed upon by competitive SEO platform Searchmetrics. Searchmetrics successfully argued that the patents owned by Brightedge were both abstract and broad and thus did not offer an “inventive concept”…

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SEM 

Google says bots are the main target of Keyword Planner changes; a lot of questions remain

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Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts. When Google announced last week it was limiting access to Keyword Planner data, it raised more questions than it answered. Will new advertisers be able to get detailed Keyword Planner data before setting up and launching campaigns? As a refresher, the notice from last week (bolding added): Advertisers with lower monthly spend may see a limited data view in the Keyword Planner. For example, you may see values such as 0, 1-100, 100-1K, 1K-10K, 10K-100K, 100K-1M, 1M+ in the…

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Latest News 

APAC Region Accounts for 60% of Mobile Gaming Revenue

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According to new research, the APAC (Asia-Pacific) region accounted for the lion’s share of the mobile gaming market, coming in at 60%. It’s not uncommon for many games to debut in China or other APAC countries, much to the disappointment of US and European games. According to research from GlobalData, however, companies are just following the money. GlobalData’s study found that China alone accounted for 35% of mobile gaming revenue. The US came in second with 20%. Combining the rest of the APAC region with China, however, accounted for a…

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Marketing 

Apple TV+ Trial Will Go to Three Months July 1

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Apple is shortening the length of the Apple TV+ free trial, from a full year to three months, effective July 1. Apple TV+ is the company’s premium TV streaming service, with a focus on original programming. It recently passed 40 million users, and boasts a number of hit shows and movies, including Ted Lasso, The Morning Show, Mythic Quest and Tom Hanks’ Greyhound. Until now, Apple has included a free year subscription with the purchase of a new Mac or iOS device, as well as a new Apple TV. The year-long, complimentary subscription was a way for…

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Bing 

Sell Bing? Makes No Sense, Says Microsoft’s Bill Gates — It’s A “Core Business”

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Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday. Among other things, he was asked about investor and analyst suggestions that Xbox and Bing be spun out or sold. Gates deferred to newly minted CEO Satya Nadella but said that he would support an Xbox spin-off if that was the decision. He was more […] Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday. Among other things, he was asked about investor and analyst suggestions that Xbox and Bing be spun out or sold. Gates deferred to newly minted…

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google 

Google page experience update now slowly rolling out

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Top stories will stop using AMP as an eligibility factor starting Thursday. Google is now rolling out the page experience update, Google said the rollout is happening very slowly and will take place through the end of August 2021. The announcement. Google said on Twitter “the page experience update is now slowly rolling out (Top Stories will begin using this new signal by Thursday). It will be complete by the end of August 2021.” Top stories. Starting Thursday, June 17, Google will start using the page experience signals for eligibility into the top stories carousel…

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