Retrospective competitor analysis: Reinforcing SEO strategies with historical data
How can you get actionable insights from historical data to boost your clients’ search strategies and make market predictions? Google’s SERP is a very competitive environment. For this reason, getting competitive intelligence on its players is a crucial process that helps understand how the search giant assesses various website search campaign activities. The problem is that when you look at a competitor’s current data, you don’t see the full picture. In other words, you have no way of knowing what they did in the past to get to where they…
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