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Month: August 2021

google 

How to win in Google’s E-A-T

news

In this webinar, you’ll understand the drivers of Topical Authority and how to improve on them. E-A-T (Expertise, Authoritativeness, and Trustworthiness) is how Google serves its users’ most relevant search results. A large part of Google’s E-A-T can be objectively measured and improved upon using Topical Authority. So, if you want to rank better than your competitors on Google, you need to understand the drivers of Topical Authority and how to improve on them. Join iQuanti’s Ajay Rama and Kartik Shrivastava in this webinar to understand the framework and tactics…

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Social 

Facebook Bans Researchers Investigating It

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Facebook is taking action, that appears to be retaliatory, against researchers that are investigating it. Researchers from New York University have been investigating how political advertising money is spent on the social media platform and shed a light on disinformation. The researchers created a browser plug-in that allowed users to capture ads they saw and post the data to a public database. Facebook has since blocked the researchers, claiming they are breaking the company’s Terms of Service by scraping data, saying so in a blog post: Today, we disabled the accounts, apps, Pages…

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SEO 

The four pillars of an effective SEO strategy

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Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories. SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two hundred? A quick search for “SEO ranking factors” will give you all of these answers and myriad others. There is a lot of information out there. And the reality is, while there are likely hundreds of variables working together to determine final placement, much of…

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SEM 

How to succeed with pay-per-call marketing in a mobile-first world

news

In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the full power of pay-per-call marketing. This white paper from DialogTech will help advertisers, publishers and networks new to pay-per-call get started, and those already doing it improve current pay-per-call campaigns. Visit Digital Marketing Depot to download “Pay-Per-Call Marketing in a […] In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the full power of pay-per-call marketing. This white paper from DialogTech will help advertisers, publishers and networks new to pay-per-call…

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Latest News 

SAP Partners With Google Cloud to Accelerate Customer Cloud Adoption

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SAP and Google are tightening their working relationship, with the two companies partnering to help customers move to the cloud. Google switched from Oracle Finance to SAP in April, and now Google Cloud and SAP are partnering to help accelerate cloud adoption. “Google Cloud and SAP share a commitment to supporting customer success and growth. We’re delighted to partner with SAP to accelerate business’ digital transformations with SAP on Google Cloud and with next-generation cloud capabilities,” said Rob Enslin, President at Google Cloud. “Through support for RISE with SAP and in-depth…

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