Learn how to manage product unavailability without hurting your SEO
When your e-commerce site has out-of-stock products, here are strategies to manage your indexed pages and turn the customer experience into a sale. An everyday problem in online shops, which has given a headache to many entrepreneurs, is the unavailability of products. From a report prepared by Daniel Corsten and Thomas Gruen [pdf] we find out that their research conducted in seven countries has shown that every fifth product offered online is unavailable. What does it mean? Not only the lost chances to sell, but also the losses related to marketing investment…
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