New marketing tactic to keep hot categories growing
Some sales soared during the pandemic. Comping that growth is the hard part. Here’s help. The pandemic has been a very profitable time for some businesses. Merchants that sell alcohol or pet food, for example, saw sales soar. It turns out that during a pandemic, people turn to the same sources of solace they turned to throughout history in difficult times: animal companions and booze. These comforts got many of us through the nightmare of COVID-19. In fact, data shows that these things got VERY many people through the pandemic.…
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