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Month: September 2021

Social 

Facebook’s Focus Is Friend Search; Bing ‘Sort Of’ Adds Value

news

When it comes to search, Facebook’s focus was, is, and apparently always will be on the idea of “friend search.” That’s the main conclusion you draw from reading paidContent’s interview with Akhil Wable, the man leading Facebook’s search product. Friend search is becoming a core part of the social web experience, and it’s an area […] When it comes to search, Facebook’s focus was, is, and apparently always will be on the idea of “friend search.” That’s the main conclusion you draw from reading paidContent’s interview with Akhil Wable, the man…

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SEM 

What does crypto have to do with SEO and PPC?; Thursday’s daily brief

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Plus the latest PPC coverage from SMX Convert Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and we knew it was coming but that doesn’t mean we like it. That’s the gist of what I’m seeing from PPC advertisers in response to Google’s announcement that they’re eliminating ETAs in 2022. The tone is a sad…

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SEO 

Learn how to manage product unavailability without hurting your SEO

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When your e-commerce site has out-of-stock products, here are strategies to manage your indexed pages and turn the customer experience into a sale. An everyday problem in online shops, which has given a headache to many entrepreneurs, is the unavailability of products. From a report prepared by Daniel Corsten and Thomas Gruen [pdf] we find out that their research conducted in seven countries has shown that every fifth product offered online is unavailable. What does it mean? Not only the lost chances to sell, but also the losses related to marketing investment…

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Latest News 

Google Pushes Return to Office Back to January

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Google has pushed its return to the office date back again, just weeks after a previous delay. Several weeks ago Google pushed its return date from September to mid-October as a result of the Delta COVID variant. Delta has been a responsible for a surge in cases worldwide, and led to “breakthrough” cases in vaccinated individuals. The company has now informed employees they will not be required in the office till at least January 10, according to The New York Times. CEO Sundar Pichai let employees know in an email. He said that…

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