October 2021 - Latest News, Headlines at Peter Zmijewski

Core Web Vitals: SEOs look back and shrug; Thursday’s daily brief

October 29, 2021 news

Plus, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, what if Microsoft hadn’t fumbled so hard with smartphones? Today is Bill Gates’ 66th birthday, and regardless of how you feel about him, his successes and failures…

SEM

Makes you miss the ‘Don’t be evil’ days; Tuesday’s daily brief

October 28, 2021 news

Plus, Facebook’s aging user base and what it means for advertisers. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, it’s funny how the darlings of tech have become, to some extent, monsters. Perception of Google, Facebook and Amazon has shifted greatly since their earlier days, when they had to compete based on the…

Apple’s Craig Federighi a Keynote Speaker at Web Summit 2021

October 27, 2021 news

Apple’s Craig Federighi has been selected as the keynote speaker for the Web Summit 2021 next week. Federighi is Apple’s SVP of Software Engineering, and a staple of the company’s WWDC and product-reveal events. Given his role overseeing Apple’s software, he’s a natural fit for the Web Summit 2021 keynote on user privacy and security. The conference’s website was updated with the announcement: Apple’s SVP of software engineering, Craig Federighi, delivers a keynote address on user privacy and product security.

Marketing

Microsoft and Shopify to Display Listings in Microsoft’s Products

October 26, 2021 news

Microsoft and Shopify are partnering to display merchant listings in Bing, as well as Microsoft Edge and Microsoft Start. Shopify is one of the leading e-commerce platforms, with over 1.7 million merchants. Microsoft is looking to bring more products to its users across its Bing, Microsoft Edge and Microsoft Start products. The company made the announcement in a blog post. For the millions of shoppers using Microsoft Edge, Microsoft Bing, and more recently Microsoft Start, this means a deeper selection of products from more than 1.7 million Shopify merchants. Using the…

Bing

Bing Previews Rich Search Experience For Windows 8

October 25, 2021 news

Windows 8 is almost ready to hit the market. When it does it appears that it will deliver a new more “immersive” search experience, via Bing. In the video at the bottom of this page, Microsoft’s Stefan Weitz demonstrates that new experience on a Microsoft Windows 8 tablet (presumably a Surface device). Windows 8 Bing […] Windows 8 is almost ready to hit the market. When it does it appears that it will deliver a new more “immersive” search experience, via Bing. In the video at the bottom of this page,…

google

Google Launches Android Data Safety

October 23, 2021 news

Google has launched “Data safety,” a way for Android developers to disclose the data practices and privacy their apps offer. Apple upended the mobile OS market when it introduced App Tracking Transparency (ATT) in an effort to give users more control over their data and how apps use it. Google soon followed suit, announcing it would implement its own take on a data privacy policy. The company launched Data safety Monday, providing a way for developers to disclose how their apps use customers’ data. Starting today, we’re rolling out the…

Bitcoin Hits Record High

October 21, 2021 news

Bitcoin reached an all-time high Wednesday, crossing the $66,000 threshold and blowing past the previous high of $64,889 in April. Bitcoin is the most well-known and most-valuable cryptocurrency. Like the entire crypto market, it has had its ups and downs over the last few months. Threats of regulation, a ban in China and concerns over the environmental impact of mining have all taken a toll on the price. As CoinDesk points out, the latest rally is likely being driven by “the launch of the ProShares Bitcoin Strategy ETF, the first exchange-traded fund approved by…

Marketing

SEC Closes Investigation Into GameStop Stock Fiasco

October 20, 2021 news

The SEC has investigated so called “meme stocks,” such as GameStop’s epic run, ultimately deciding there was no wrongdoing. GameStop made headlines early this year when its stock skyrocketed. The frenzy was driven by investors on Reddit pumping the stock. AMC, Blackberry and Bed Bath & Beyond also saw their stocks driven up, thanks to individual stock traders. The phenomenon cost Wall Street who had shorted the stocks billions of dollars. The SEC investigation, however, has proven the buying frenzy was driven by individual investors, meaning there was nothing illegal about the trend…no matter…

SEO

IndexNow – new initiative by Microsoft and Yandex to push content to search engines

October 19, 2021 news

Google seems to currently not be participating in this initiative. Microsoft and Yandex announced a new initiative today named IndexNow, a protocol that any search engine can participate in to enable site owners to have their pages and content instantly indexed by the search engine. Currently, Microsoft Bing and Yandex are the two search engines fully participating in the initiative but others are welcome to adopt this open protocol. IndexNow allows “websites to easily notify search engines whenever their website content is created, updated, or deleted,” Microsoft wrote on its blog. The…