How to get started in Google Analytics 4
Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy. The one constant in website data is it’s always changing, and Google Analytics is no different. In October, Google announced the release of Google Analytics 4 (previously called App + Web), billing it as an analytics tool that provides smarter insights to improve ROI as digital marketing moves to a cookie-less world. After an announcement like this, the first question every digital marketer…
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