Social 

Router Configuration Change Responsible for Facebook Outage

Facebook has disclosed the cause of its outage Monday, one of the worst in its history, and misconfigured routers were to blame. Facebook, Messenger, Instagram and WhatsApp services went down late Monday morning, and remained down most of the day. The company has revealed the problem in a blog post. Our engineering teams have learned that configuration changes on the backbone routers that coordinate network traffic between our data centers caused issues that interrupted this communication. This disruption to network traffic had a cascading effect on the way our data centers…

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SEO 

StrategiQ launches Spark, an SEO deployment platform

The tool employs Cloudflare Workers to make changes server-side. StrategiQ, a digital marketing agency, launched a new tool called Spark to help SEOs test and deploy SEO-related changes on their own without developer overhead. Why you should care. One of the biggest obstacles SEOs have to deal with is getting their SEO recommendations and audit reports implemented. Ideally, marketers would be able to add content and make SEO updates to their sites natively rather than having to employ another tool for the long term. Too often that’s not feasible, and marketers end up…

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SEM 

New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief

Plus, B2B tech finally sees the SEO light Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are we doing the work or going through the motions? My friend and I were taking a walk around our coworking space just to get some fresh air and reset our brains before afternoon calls. We both…

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Latest News 

United Airlines Will Start Firing Workers Who Don’t Get Vaccinated

United Airlines is taking a zero-tolerance policy toward the unvaccinated, with plans to fire employees who refuse to get the jab. Companies around the world are rolling out mandates, requiring their employees to get vaccinated in order to return to work. Many companies are especially emphasizing mandates for employees that travel, given their increased risk of exposure. United Airlines told Reuters that some 593 of its employees are at risk of being fired over refusing to comply with the mandate. The company had set a deadline of September 27, and will start…

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