November 2021 - Latest News, Headlines at Peter Zmijewski

7 best link-building services for SEO performance

November 30, 2021 news

Use these services to help you improve your search engine rankings. Building links isn’t easy and navigating the link-building landscape nowadays is complicated. Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust. Some services use white hat link-building tactics that search engines love, and others build low-quality links using unnatural tactics. What is link building, and why is it important? Link building is the process of actively seeking out backlinks from another website back to yours. Having high-quality links to…

SEM

Why consumer privacy is Google’s ace in the hole

November 29, 2021 news

Google’s ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead. The latest earnings announcements from Alphabet and Facebook have made it abundantly clear that the consumer privacy movement is creating a competitive advantage for Google. It’s important that businesses understand this reality as Big Tech firms enact tougher privacy controls. Since January 2020, both Apple and Google have made some big moves in the name of protecting consumer privacy. These changes are affecting businesses everywhere: In January 2020, Google said that the company would…

Apple’s Upcoming AR Headsets Will Have the Power of an M1 Mac

November 27, 2021 news

Apple’s new augmented reality (AR) headsets will offer M1 Mac-level performance, and is expected to hit the market in late 2022. Apple has been rumored to be working on an AR headset for some time, but it appears they’re finally close to hitting the market. Even better, the headsets are expected to offer performance on par with the M1 Mac. Noted Apple analysts Ming-Chi Kuo wrote a research report, seen by MacRumors, that details the new device. We predict that Apple’s AR headset to be launched in 4Q22 will be equipped…

Marketing

The Ins and Outs of Marketing for Eager Entrepreneurs

November 26, 2021 news

What makes marketing so crucial when running a business? In most cases, it’s recommended to tackle marketing before just about everything else. Still, it might not be apparent to some entrepreneurs why marketing is vital. The fact of the matter is that without marketing, most companies are dead in the water. There’s little to no chance of getting the attention of the target demographic, as even the best products and services won’t matter if no one knows the business exists. Such is the reason why marketing – digital marketing in…

Bing

Microsoft Bing launched Page insights

November 25, 2021 news

After months of testing, the lightbulb icon in the Bing Search results are live for all. Microsoft Bing Page insights is now live in the Bing search results for search results snippets, the company announced Tuesday. Users will see a lightbulb icon on the right-hand side of the search results that provides more details about the search result. Page insights “provides summarized insights from a page on your search results so you can find what you’re looking for faster,” Microsoft said in the announcement. What it looks like. Here is a screenshot of…

google

Google’s November 2021 core update hit fast and hard; here is what the data providers saw

November 24, 2021 news

The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast. On November 17, 2021, Google began rolling out the November 2021 core update, this came about four and a half months after the July 2021 core update, which was a month or so after the June 2021 core update. So, we had a total of three broad Google core updates in 2021. We asked several data companies that track Google’s search results to send us impressions of this update. The…

SEO

We’re turning off AMP pages at Search Engine Land

November 22, 2021 news

We’ve seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll. “Gasp! Think of the traffic!” That’s a pretty accurate account of the more than two dozen conversations we’ve had about Search Engine Land’s support of Google’s Accelerated Mobile Pages in the past few years. At first, it was about the headache in managing the separate codebase AMP requires as well as the havoc AMP wreaks on analytics when a nice chunk of your audience’s time is…

SEM

Advertisers can adapt to supply chain issues without pausing campaigns

November 20, 2021 news

Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long haul. The holiday shopping season is typically a boon for online retailers, but this year, supply chain issues coupled with heightened consumer demand have put merchants, and the PPC professionals that work with them, in a difficult position. After all, if there’s no inventory to sell, advertising those products will only lead to wasted budget and disappointed customers. While demand is likely to level off as we move past…

The Future of Eyewear is Shining Bright

November 19, 2021 news

In 2021, the eyewear market is a $115 billion industry. This industry includes prescription eyeglasses, sunglasses, and contact lenses, but also specialized eyewear for sports, workplace safety, and gaming. Roughly 126 million Americans wear eyeglasses, and they pay an average of $576 a year for the privilege. New trends are popping up in the eyewear industry. Consumers are purchasing eyeglasses more frequently than before. COVID-19 has shifted customer needs to include blue-light filtering and light-adaptive contact lenses. These innovations make it easier for people to take care of their eyes…