Google on Penguin algorithm; aims to ignore spammy links but can lead to distrusting your site
Maybe it is best to avoid link building and build a site that naturally gains links? When Google released the real-time Penguin algorithm update, which some SEOs code-named 4.0, back in 2016, Google told us this version devalues or ignores most spammy links. For the most part, Google’s Penguin algorithm no longer penalized for bad links because it would aim to neutralize the spammy links and just not count them, as opposed to penalizing for them. John Mueller, a Search Advocate at Google, said on Friday in a video question and answer…
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