Google adds Smart Bidding for store sales to optimize bids for offline transactions
With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they’re ready to buy. Searches for in-store transactions have grown year over year, according to data from Google. ” People looking for things like “‘open now near me’ have grown globally by more than 400%,” said a Google help document. As a result, the company announced today that advertisers can add Smart Bidder for store sales to help increase those in-person visits from customers who are ready to buy.…
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