Google’s November 2021 core update hit fast and hard; here is what the data providers saw
The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast. On November 17, 2021, Google began rolling out the November 2021 core update, this came about four and a half months after the July 2021 core update, which was a month or so after the June 2021 core update. So, we had a total of three broad Google core updates in 2021. We asked several data companies that track Google’s search results to send us impressions of this update. The…
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