November 2021 - Page 2 of 3 - Latest News, Headlines at Peter Zmijewski

Edward Snowden calls out Google over search engine’s privacy

November 18, 2021 news

Will this tweet trigger some change at Google? Probably not – but it might be wishful thinking. Edward Snowden, the individual responsible for one of the most significant information leaks in US history, decided on Tuesday that it was time to call out Google’s search engine. He posted, “Is it just me, or have search results become absolute garbage for basically every site? It’s nearly impossible to discover useful information these days (outside the ArchWiki)” on Twitter yesterday. When I asked Snowden for clarification if he was talking about Google and…

Marketing

The Analytical Benefits of Using Web Heatmap Software

November 17, 2021 news

Wherever there are customers, there’s always a desire to understand their needs and behavior. Understanding customer behavior can lead to significant benefits for a business. Often it comes down to generating interest in a product or service then figuring out ways to convert the customer to use it. A positive user experience on your website can generate plenty of leads and eventually lead to conversions along the way. A website must be user-friendly, easy to navigate, and have a clear purpose. Otherwise, users will just move on to the next best thing.…

Bing

Keeping Up With Google: Bing Launches New “Search Quality Insights” Series

November 16, 2021 news

Want to understand better how Bing creates its search results? Bing has announced a new “Search Quality Insights” series to provide a more behind-the-scenes look at its search engine. You know, like “Search Quality Highlights” series that Google launched last December. What’s going on with these? And how does Bing’s latest post help Google on […] Want to understand better how Bing creates its search results? Bing has announced a new “Search Quality Insights” series to provide a more behind-the-scenes look at its search engine. You know, like “Search Quality Highlights” series…

google

Google goes 1-1 in Europe: EU upholds $2.8B fine; UK dismisses lawsuit over alleged iPhone tracking

November 15, 2021 news

The rulings carry implications for other platforms currently under investigation, as well as class action-style lawsuits against big tech, respectively. The European Union’s General Court has rejected an appeal by Google and upheld a $2.8 billion fine against the company, originally levied in 2017 for favoring its own content in shopping search results. Separately, the UK Supreme Court ruled in Google’s favor in a 2017 class action-style lawsuit in which the company was accused of illegally collecting data on iPhone users. The EU’s General Court upholds $2.8B fine. In 2017, the…

google

Google November spam update is fully rolled out

November 12, 2021 news

This rollout took about 8 days to complete – so check your rankings to see if you were impacted. The Google November spam update that began rolling out on November 3rd is now fully rolled out. Google has updated us 8 days after it first started to roll out that the rollout is complete. The announcement. Here is the announcement about the update from Google on Twitter: Impact. It is hard to say the full impact of this update, we feel this update “had legs” but you would have only noticed this update if…

SEO

Google is hiring a Search Quality Analyst to fight search spam

November 10, 2021 news

The job is based in Mountain View, California and you would work on helping keep the search results spam free. Google is hiring a new Search Quality Analyst who would work on fighting spam in the Google Search results. A new job posting by Google is currently accepting applications, the job seems to require you to be available to work on-site at the Mountain View, California office. Job details. The job description defines the job of a Search Quality Analyst as someone who “will be working to measure and prevent inorganic user behavior…

SEM

Google adds Smart Bidding for store sales to optimize bids for offline transactions

November 9, 2021 news

With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they’re ready to buy. Searches for in-store transactions have grown year over year, according to data from Google. ” People looking for things like “‘open now near me’ have grown globally by more than 400%,” said a Google help document. As a result, the company announced today that advertisers can add Smart Bidder for store sales to help increase those in-person visits from customers who are ready to buy.…

Thomas Dohmke Replacing Nat Friedman as GitHub CEO

November 8, 2021 news

Nat Friedman is stepping down as GitHub CEO with Thomas Dohmke replacing him. Friedman cofounded Xamarin and served as the company’s CEO before it was acquired by Microsoft. When Microsoft later acquired GitHub, Friedman moved over to helm the new acquisition. In a post Wednesday, Friedman said he is stepping down as CEO to go back to startup roots. He will retain the title of Chairman Emeritus. I’m moving on to my next adventure, and Thomas Dohmke (currently Chief Product Officer) will be GitHub’s next CEO. I will become Chairman Emeritus, which…

Marketing

How to Master the Art of Industrial Marketing

November 6, 2021 news

94% of B2B customers research extensively before they buy a product. This statistic is especially applicable to technical buyers, those purchasing components, architectural products, materials, equipment, and other technical services. Wendy Covey, CEO & Co-Founder of TREW Marketing, says that “Technical buyers spend more than half of the buying process online before engaging with sales, and those under 45 years of age spend even more time online than their older counterparts”. This shopping scrutiny makes technical marketing an essential proponent of sales. What is Industrial Marketing? The purpose of industrial marketing is…