SEM 

Google Ads refreshes custom columns UI and adds new metrics

When it rolls out in a few weeks, advertisers will be able to reference Search, Click and Display impression share, phone call metrics, spreadsheet functions and more. Google Ads is rolling out a new user interface for custom columns as well as new metrics, a Google spokesperson has confirmed to Search Engine Land. “The update will be rolling out to all advertisers in the next few weeks,” a Google spokesperson said. Tip of the hat to PPCGreg on Twitter for first bringing this to our attention. The new custom column UI, with…

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