Google also had a local search update from November 30 through December 8
This overlapped other ranking updates and a Google map and local pack update design change. Google has confirmed that it ran a local search ranking update between November 30th and December 8th — it is calling the November 2021 local search update. Google said this update was about “rebalancing of various factors we consider in generating local search results.” Why we care. You may have noticed significant local ranking changes in the Google Maps and local pack results. This, along with the new local interface update, may have resulted in traffic changes to your…
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