Microsoft Buying Xandr Ad Business From AT&T
AT&T has agreed to sell its ad marketplace, Xandr, to Microsoft as the ad industry tries to adapt to a post-cookie world. The ad industry has been working to cope with changes to online advertising, including initiatives to replace the web browser cookies that have formed the backbone of the industry for years. AT&T says Xandr compliments Microsoft’s current efforts in the context of the open web. “Microsoft’s shared vision of empowering a free and open web and championing an open industry alternative via a global advertising marketplace makes it…
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