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Year: 2021

SEO 

Messy SEO Part 1: Navigating a site consolidation migration

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Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. Walking into any new SEO project presents marketing strategists with unique challenges. Different website properties need solutions tailored to their specific issues. And with so many things to consider—branding, business goals, site setup, etc.—your project requires particular deliberation. Search…

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SEM 

PPC campaign launch checklist

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Ready to launch your next campaign? This campaign checklist will ensure you cross your t’s and dot your i’s. Launching and managing a successful digital advertising campaign takes time and planning. This primer will help orient you along the way. Key areas covered include: Audience: Who are you trying to reach and why? Consider demographics, top concerns / problems your offerings can solve, and awareness level of your brand and your offerings. Goals: What are your business goals and how do those goals align with trackable campaign goals? Channel selection and budget…

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Latest News 

Walmart Launching Delivery as a Service

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Walmart is launching Walmart GoLocal, its delivery as a service aimed at helping businesses deliver to their customers. Walmart already has a delivery service for its own customers, but the company sees an opportunity to help other companies do the same. The company has launched Walmart GoLocal to address the delivery needs of a variety of companies. “In an era where customers have come to expect speed and reliability, it’s more important than ever for businesses to work with a service provider that understands a merchant’s needs,” said John Furner,…

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Social 

In Tweet We Trust?

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Until Andy Murray recently gave hope for a British man winning Wimbledon for the first time since his clothing’s namesake Fred Perry, the news here in the UK had been almost entirely full of stories about politicians, their inventive expenses and the political careers that had come to a premature end (or overdue end, depending […] Until Andy Murray recently gave hope for a British man winning Wimbledon for the first time since his clothing’s namesake Fred Perry, the news here in the UK had been almost entirely full of…

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SEO 

Retrospective competitor analysis: Reinforcing SEO strategies with historical data

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How can you get actionable insights from historical data to boost your clients’ search strategies and make market predictions? Google’s SERP is a very competitive environment. For this reason, getting competitive intelligence on its players is a crucial process that helps understand how the search giant assesses various website search campaign activities. The problem is that when you look at a competitor’s current data, you don’t see the full picture. In other words, you have no way of knowing what they did in the past to get to where they…

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SEM 

Brand bidding & PPC optimization: enforcement options (Part 6 of 8)

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In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads. Welcome to Part 6 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market? The answer is surprisingly simple: Brand Bidding. Advertisers at The Search Monitor (disclosure: my employer) currently enjoy tremendous growth from PPC brand bidding. I created this…

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Latest News 

United Wholesale Mortgage Will Accept Crypto By Year’s End

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United Wholesale Mortgage has announced it will accept Bitcoin and other cryptocurrency by year’s end. Cryptocurrencies are gaining mainstream traction, with multiple companies accepting them, or investigating the possibility. According to TheStreet, United Wholesale Mortgage plans to accept Bitcoin initially, with support for Ethereum and others coming later. “We’ve evaluated the feasibility, and we’re looking forward to being the first mortgage company in America to accept cryptocurrency to satisfy mortgage payments,” said CEO Mat Ishiba “That’s something that we’ve been working on, and we’re excited that hopefully, in Q3, we can…

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Marketing 

Should You Invest in Cyber Insurance?

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The digital age has brought many positive changes to how people do business.  Companies of all industries and sizes rely on electronic storage for their data, be it on computer hard drives or the internet.  Online access and commerce is also flourishing; in the next couple years, over 5 billion people worldwide will have access to the internet.  Yet despite all the benefits, there is one major drawback to the internet system: the growing risk of cyber crime. Hopefully cyber insurance can help cure some of these ills. Cyber attacks…

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Bing 

Niagara Falls Photo Wins Bing Hometown Homepage Photo Contest

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After asking users to submit photos of their hometown back in August, Bing announced today Prasad Karkera’s photo of the Niagara Falls has won its Hometown Homepage Photo Contest. Karkera’s photo was one of ten selected by Bing and then voted on via a public vote by Bing users. Taken from the New York State […] After asking users to submit photos of their hometown back in August, Bing announced today Prasad Karkera’s photo of the Niagara Falls has won its Hometown Homepage Photo Contest. Karkera’s photo was one of ten selected by…

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google 

Is Google adjusting the FLoC strategy?; Friday’s daily brief

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Plus, HTML success factors for SEO Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and do you set it and forget it? I saw one of those viral, hustle-culture tweets the other day that made me do a double-take. I won’t link to the original, but someone wrote that YouTube/Google SEO is one…

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