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Year: 2021

Social 

Instagram is adding more e-commerce support with ads in the Shop tab

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The test is currently limited to a handful of retailers in the U.S., but the ads, which are already showing domestically, will be rolling out globally to users in the coming months. Instagram is now testing ads in the Shop tab, TechCrunch first reported on Monday. The ads can include a single image or a carousel of images, and the test is currently only open to a handful of retailers. The ads are rolling out now to mobile users in the U.S. Why we care Ads in Instagram Shops may provide retailers…

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SEO 

‘High-quality content’ tips from Google’s own style guides

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To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators. Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. Until now. Last month, Google’s Developer Relations Group publicly published five different guides aimed at helping its own creators “striving for high-quality documentation.” And “documentation,” when posted online, means digital content. Now available: Developer Documentation Style Guide HTML/CSS Style Guide JavaScript Style Guide Java…

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SEM 

Maximizing your mobile impact

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Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience. Whenever people talk about mobile search, one of the first things that always comes to mind is location, location, location. Since mobile phones are… well, mobile, these devices open up opportunities to target consumers who may otherwise have been hard to reach. Proximity According to a Consumer Barometer Survey, 82 percent of smartphone users utilize search engines to look for a local…

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Latest News 

Tesla Cybertruck Production Delayed to 2022

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Customers eager to get their hands on Tesla’s electric pickup truck will have to wait a bit longer, as the company has delayed production to 2022. Tesla unveiled the Cybertruck to a great deal of fanfare. Ever the showman, Elon Musk proudly displayed a demo of the Cybertruck beating an F-150 in a tug-of-war, the validity of which some of questioned. While mass production was always planned for 2022, Musk had previously said there would be at least some deliveries in 2021. That appears to have changed, if the company’s order…

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Marketing 

Starlink Speeds Giving Traditional Broadband a Run For Their Money

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Starlink may be the new kid on the block in the broadband industry, but it’s already giving traditional companies a run for their money. Starlink is the satellite internet service being deployed by Elon Musk’s other company, SpaceX. Unlike traditional satellite services, such as HughesNet and Viasat, Starlink’s satellites are in low-Earth orbit. This gives the service speeds and latency much closer to traditional broadband. According to the latest Ookla Speedtest data, Starlink is closing in on fixed broadband and, in some cases, has surpassed its speeds. In the US, the…

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Bing 

Potential Microsoft CEO Elop Would Consider Selling Bing

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The Microsoft CEO derby is heating up. As we discussed earlier this week the short list is down to a handful of candidates, including current Ford CEO Alan Mulally and former Nokia CEO Stephen Elop (soon to rejoin Microsoft in charge of devices). Apparently Elop has floated some bold ideas that may vault him to the […] The Microsoft CEO derby is heating up. As we discussed earlier this week the short list is down to a handful of candidates, including current Ford CEO Alan Mulally and former Nokia CEO Stephen Elop (soon…

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google 

How to win in Google’s E-A-T

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In this webinar, you’ll understand the drivers of Topical Authority and how to improve on them. E-A-T (Expertise, Authoritativeness, and Trustworthiness) is how Google serves its users’ most relevant search results. A large part of Google’s E-A-T can be objectively measured and improved upon using Topical Authority. So, if you want to rank better than your competitors on Google, you need to understand the drivers of Topical Authority and how to improve on them. Join iQuanti’s Ajay Rama and Kartik Shrivastava in this webinar to understand the framework and tactics…

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Social 

Facebook Bans Researchers Investigating It

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Facebook is taking action, that appears to be retaliatory, against researchers that are investigating it. Researchers from New York University have been investigating how political advertising money is spent on the social media platform and shed a light on disinformation. The researchers created a browser plug-in that allowed users to capture ads they saw and post the data to a public database. Facebook has since blocked the researchers, claiming they are breaking the company’s Terms of Service by scraping data, saying so in a blog post: Today, we disabled the accounts, apps, Pages…

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SEO 

The four pillars of an effective SEO strategy

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Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories. SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two hundred? A quick search for “SEO ranking factors” will give you all of these answers and myriad others. There is a lot of information out there. And the reality is, while there are likely hundreds of variables working together to determine final placement, much of…

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SEM 

How to succeed with pay-per-call marketing in a mobile-first world

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In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the full power of pay-per-call marketing. This white paper from DialogTech will help advertisers, publishers and networks new to pay-per-call get started, and those already doing it improve current pay-per-call campaigns. Visit Digital Marketing Depot to download “Pay-Per-Call Marketing in a […] In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the full power of pay-per-call marketing. This white paper from DialogTech will help advertisers, publishers and networks new to pay-per-call…

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