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Year: 2021

Latest News 

USD Coin’s Circle Going Public via SPAC

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Circle, the company behind cryptocurrency USD Coin (USDC) is planning on going public via a SPAC. SPACs (special purpose acquisition company) are companies startups merge with to go public. Merging with a SPAC is a popular alternative to an IPO, as there is less regulatory scrutiny and more control over valuation. Circle is planning on going public by merging with a SPAC, according to a blog post by Jeremy Allaire, Co-Founder, Chairman and CEO. I am writing to share with you an exciting and significant milestone in our journey as…

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Bing 

Microsoft Bing Testing Showing “Alternative” Search Engines In Search Results

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We’ve seen how Google may display competitive search engines in their search results, based on an EU antitrust settlement. But how will it look for Bing if they did the same thing? Aaron Wall at SEO Book posted a screen shot of what he saw Bing testing around displaying “alternative” results in the Bing search […] We’ve seen how Google may display competitive search engines in their search results, based on an EU antitrust settlement. But how will it look for Bing if they did the same thing? Aaron Wall at SEO Book posted a…

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google 

It can take hours to weeks for new content to be indexed, says Google

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Quality is one of the more important aspects of getting Google to index and rank your pages quickly. John Mueller, a Google search relations representative, posted a new video in the AskGooglebot series answering the question: how long does SEO take for new pages? The answer started off with the classic John Mueller response of “it depends,” but he dug deeper into a more precise answer. How long does it take. It can take “several hours to several weeks” for Google to index new content or updated content, John Mueller said.…

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Social 

Twitter Adds Support for Security Keys for 2FA

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Twitter has added support for security keys to support two-factor authentication (2FA). 2FA is widely considered to be an important step in securing accounts and information. With 2FA enabled, a user does not gain immediate access to their account when they log in using their username and password. Instead, they are required to take an additional step, such as confirming the login via their phone or other device, providing a fingerprint or using a security key. A security key has some distinct advantages over other forms of 2FA, as Twitter…

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SEO 

What the development of visual search will mean for SEO

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Columnist Kristopher Jones talks visual search — its current state, its implications for the future and strategies for SEOs looking to capitalize on this evolving technology. The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new revenue stream for e-commerce stores, visual search could completely alter consumer habits and purchasing decisions. In a world driven by instant gratification, visual search can open the door toward “snap and surf” purchasing, streamlining the search interface. This provides a promising outlook for e-commerce stores that…

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SEM 

How to conjure big PPC profits with a few hundred dollars

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Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA with social ads for high impact at a low cost. Many PPC marketers are frustrated. Why? Because they feel like AdWords is no longer an option. Over the past few years, CPCs have increased by 3X in some verticals — that’s even with a Quality Score of 9 or 10. According to WordStream data, the average cost per click in AdWords across all industries is $2.32 on the search…

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Marketing 

Starlink Targeting September for Global Coverage

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SpaceX is planning on providing global internet coverage by September, via its Starlink satellite constellation. Starlink is a satellite constellation in low-Earth orbit, providing faster speeds and better latency than traditional satellite internet. The service has been rolling out in various markets as SpaceX has continued to launch its satellites into orbit. The company is now targeting September as the point when it will have global coverage, according to Reuters. “We’ve successfully deployed 1,800 or so satellites and once all those satellites reach their operational orbit, we will have continuous global…

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Latest News 

iPad Pro Models With Larger Screens May Be Coming

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Apple is working on an all-new iPad Pro design with an even larger screen, if reports are to be believed. The largest iPad Pro has been the 12.9-inch model since its introduction in 2015. The screen size puts it roughly on par with the MacBook Air and the 13-inch MacBook Pro. According to Bloomberg’s Mark Gurman (via AppleInsider), Apple is ready to expand the iPad Pro even more, with engineers working on a design that’s even larger. Users hoping to see it in the 2022 refresh will be disappointed, however, as the new…

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Bing 

Bing rebrands as Microsoft Bing, expands Give with Bing

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The rebrand includes new logos, and Give with Bing is now available in seven markets. Microsoft has rebranded Bing, the company announced Monday, to incorporate the parent name. The now-dubbed “Microsoft Bing” also has a new logo. The company also announced an expansion of Give with Bing, an extension of Microsoft Rewards that lets users donate their points to a nonprofit organization of their choice, alongside the rebrand. The rebrand. The new logo can be seen in Bing’s favicon, but does not appear on Bing.com or in the search results. Instead, a four-panel Microsoft…

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google 

Google pushes back plan to block third-party cookies until 2023

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“More time is needed across the ecosystem to get this right,” said Vinay Goel, Privacy Engineering Director at Chrome. Google has moved back its timeline to block third-party cookies in Chrome, according to an announcement this morning. “While there’s considerable progress with this initiative, it’s become clear that more time is needed across the ecosystem to get this right,” said Vinay Goel, Privacy Engineering Director with Chrome. The delay will allow the web community to convene and further discussions on the topic, allow regulators to understand and provide input, and for advertisers to adjust…

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