2021 - Page 16 of 27 - Latest News, Headlines at Peter Zmijewski

Searchmetrics wins important victory in patent infringement lawsuit

June 23, 2021 news

Federal judge invalidates five patents SEO platform provider Brightedge claimed in lawsuit against competitor Searchmetrics. An important ruling was issued last Friday in the four-year-old patent infringement lawsuit that SEO platform BrightEdge filed against competitor Searchmetrics. The California federal court judge sided with defendant Searchmetrics, ending a long and expensive court battle. At issue in the federal case were five patents Brightedge claimed were being infringed upon by competitive SEO platform Searchmetrics. Searchmetrics successfully argued that the patents owned by Brightedge were both abstract and broad and thus did not offer an “inventive concept”…

SEM

Google says bots are the main target of Keyword Planner changes; a lot of questions remain

June 22, 2021 news

Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts. When Google announced last week it was limiting access to Keyword Planner data, it raised more questions than it answered. Will new advertisers be able to get detailed Keyword Planner data before setting up and launching campaigns? As a refresher, the notice from last week (bolding added): Advertisers with lower monthly spend may see a limited data view in the Keyword Planner. For example, you may see values such as 0, 1-100, 100-1K, 1K-10K, 10K-100K, 100K-1M, 1M+ in the…

APAC Region Accounts for 60% of Mobile Gaming Revenue

June 21, 2021 news

According to new research, the APAC (Asia-Pacific) region accounted for the lion’s share of the mobile gaming market, coming in at 60%. It’s not uncommon for many games to debut in China or other APAC countries, much to the disappointment of US and European games. According to research from GlobalData, however, companies are just following the money. GlobalData’s study found that China alone accounted for 35% of mobile gaming revenue. The US came in second with 20%. Combining the rest of the APAC region with China, however, accounted for a…

Marketing

Apple TV+ Trial Will Go to Three Months July 1

June 18, 2021 news

Apple is shortening the length of the Apple TV+ free trial, from a full year to three months, effective July 1. Apple TV+ is the company’s premium TV streaming service, with a focus on original programming. It recently passed 40 million users, and boasts a number of hit shows and movies, including Ted Lasso, The Morning Show, Mythic Quest and Tom Hanks’ Greyhound. Until now, Apple has included a free year subscription with the purchase of a new Mac or iOS device, as well as a new Apple TV. The year-long, complimentary subscription was a way for…

Bing

Sell Bing? Makes No Sense, Says Microsoft’s Bill Gates — It’s A “Core Business”

June 17, 2021 news

Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday. Among other things, he was asked about investor and analyst suggestions that Xbox and Bing be spun out or sold. Gates deferred to newly minted CEO Satya Nadella but said that he would support an Xbox spin-off if that was the decision. He was more […] Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday. Among other things, he was asked about investor and analyst suggestions that Xbox and Bing be spun out or sold. Gates deferred to newly minted…

google

Google page experience update now slowly rolling out

June 16, 2021 news

Top stories will stop using AMP as an eligibility factor starting Thursday. Google is now rolling out the page experience update, Google said the rollout is happening very slowly and will take place through the end of August 2021. The announcement. Google said on Twitter “the page experience update is now slowly rolling out (Top Stories will begin using this new signal by Thursday). It will be complete by the end of August 2021.” Top stories. Starting Thursday, June 17, Google will start using the page experience signals for eligibility into the top stories carousel…

SEO

How to use brand mentions for SEO, or the linkless future of link building

June 14, 2021 news

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […] Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank…

SEM

The SEM automation primer

June 12, 2021 news

Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for. To varying degrees, my last few posts have flirted with the use of technology in search engine marketing. These posts have resulted in a few great questions regarding tools I’d use, or how to get started with this or that. There was recently a #ppcchat dedicated solely to the role of automation in this field, so I decided it would be a good time to provide a bit of a…

Ohio AG Sues to Declare Google a Public Utility

June 11, 2021 news

Ohio Attorney General Dave Yost has filed a lawsuit trying to have Google declared a public utility. Google is facing increased scrutiny on multiple fronts, with some critics saying the company should be categorized as a public utility. Such a move would subject Google to more regulation, much like a gas or electric company. Supporters of the move say the company’s monopoly in search justifies the classification and increased regulation. Ohio AG Yost is one such critic, and is now suing to force a reclassification of Google. “Google uses its…