2021 - Page 24 of 27 - Latest News, Headlines at Peter Zmijewski

Google brings Display ads to attribution reports as an open beta

February 19, 2021 news

Now, advertisers can see Display ads alongside search and YouTube. Google has added Display ads to its Google Ads attribution reporting as an open beta, the company announced Thursday. Last year, the company streamlined its attribution reporting and included YouTube ads to it, also in beta. How to opt-in. Eligible advertisers can opt-in to Display ads in attribution reports by going to the Measurement > Attribution section of Google Ads. After opting in, Display ads will be shown in all attribution reports, along with search ads (including Shopping), and, if they have opted into it, YouTube ads. The reports. Attribution…

IBM Will Reach Net Zero Greenhouse Emissions by 2030

February 17, 2021 news

IBM has set a major new goal, planning on reaching net zero greenhouse emissions by 2030. Companies large and small are making climate change an important part of their agenda. Especially with the Biden administration bringing the US back into the Paris Agreement, companies can no longer afford to go about business as usual without also factoring in their environmental impact. IBM is the latest company committed to addressing climate change, with plans to reach net zero greenhouse emissions by 2030. “I am proud that IBM is leading the way…

SEO

Ask an SMXpert — Advanced Technical SEO for Bing

February 16, 2021 news

SMXpert and Microsoft Senior Program Manager Frederic Dubut answers questions on how Bing handles redirects, crawl budgets and more. The Ask an SMXpert series continues the question-and-answer (Q&A) segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from the Advanced Technical SEO: Page Speed, Site Migrations and Crawling session with Frederic Dubut from Microsoft/Bing. Question: If we have a bunch of new content we want to index but are worried we don’t have enough crawl budget, which should we do first: focus on increasing crawl or indexing the new…

SEM

Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April

February 13, 2021 news

Microsoft Advertising says eCPC increases conversions while lowering CPA, but some advertisers worry about loss of control. Microsoft will transition all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies to Enhanced CPC (eCPC) beginning in March. “Starting in March 2021 and continuing through April 2021, all existing search, shopping, and Dynamic Search Ads campaigns without any automated bidding strategies in place will be automatically migrated to Enhanced CPC. All ad groups and keywords will also be set to inherit bidding from their parent Campaign,”…

google

Google officially displays years in business in local pack

February 11, 2021 news

After several months of testing, Google has officially launched this new label that shows how many years your business has been in operation. Google quietly announced that the “years in business” label is now live for businesses that want to display how many years they are in business within the Google Search local pack. What it looks like. Here is a screen shot of my business, RustyBrick, showing the 25+ years in business label in a local pack listing within the Google Search results: How do you get this label. Google said you need…

SEO

CRO tools to help you boost your SEO efforts

February 9, 2021 news

Is your site getting a lot of traffic? If yes, great! But your work is not over. Contributor Stephanie LeVonne says it’s time to implement a conversion rate optimization campaign. Here are four tools to help. Any savvy search engine optimization specialist (SEO) knows website optimization never truly ends. Just when you think you’ve done it all, Google decides to update their algorithm or roll out new organic (and paid) features to keep you on your toes. Plus, your website is changing all the time, too, and for this reason,…

SEM

3 critical PPC lessons from 2020 for a brilliant 2021

February 8, 2021 news

With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen. The past 10 months or so have given PPC pros a crash course in adaptability, ingenuity and nimble marketing. Those who thrived in pandemic-era PPC deserve some sort of advanced honorary degree in “PPC’ology.” In many instances, smart, effective PPC has literally saved brands from the brink of devastation. But let’s face it, PPC pros have been in a near-constant state of reinvention since PPC first became a thing. Compared to other…

Jeff Bezos Stepping Down As CEO, Will Transition to Executive Chair

February 6, 2021 news

In a surprise announcement, Amazon has said CEO Jeff Bezos is stepping down and transitioning to the role of Executive Chair in Q3 ‘21. Jeff Bezos is the founder of Amazon and has been inextricably linked with the company ever since. He’s guided it from an online bookstore to the e-commerce and cloud computing behemoth it currently is. In turn, the company has helped drive Bezos’ personal worth, making him one of the richest people in the world, only eclipsed by Tesla’s Elon Musk in January 2021. After nearly three…

Bing

Bing Puts March Madness Bracket In Search Results, Predicts Kentucky To Win Championship

February 5, 2021 news

Search results include complete men’s college basketball tournament bracket, along with Bing’s game-by-game predictions. To no one’s surprise, Bing is predicting that the University of Kentucky will win the men’s college basketball national championship. And anyone doing searches on terms like “NCAA,” “March Madness” and “college hoops” will see the entire tournament bracket and Bing’s predictions for all 69 games right in the search results. It’s all a result of that Bing/NCAA partnership announced last week, along with about seven hours of data crunching by the Bing Predictions team after the tournament…