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Year: 2021

Social 

Facebook Patents Social Search (Courtsey Of Friendster)

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Has Facebook patented social search? It appears so, according to a patent awarded earlier this year by the USPTO. The patent, written the same year Facebook was founded, has been previously discussed but escaped our notice until now. Originally filed in October 2004 and awarded this past February, the patent is for a system that […] Has Facebook patented social search? It appears so, according to a patent awarded earlier this year by the USPTO. The patent, written the same year Facebook was founded, has been previously discussed but escaped our notice…

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SEO 

Flying close to the sun: SEO tactics that may get you burned

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The temptation to take the “quick and easy” route is everywhere, and SEO is no different. Contributor Stephan Spencer shows how going black- or gray-hat might sound good initially, but in the end, like Icarus, may get you burned. What kind of risk are you willing to take for better rankings and more organic traffic? For many years now, there has been an ongoing debate in the search engine optimization (SEO) world about whether “black-hat” or “gray-hat” tactics — that is, techniques that attempt to achieve quicker results by flouting the…

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Marketing 

Xiaomi Sues US Government In Effort to Overturn Ban

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Xiaomi is suing the US Treasury Department and the Department of Defense in an effort to overturn a Trump administration ban. Xiaomi, along with Huawei and ZTE, were banned by the Trump administration over national security concerns. Xiaomi was accused of having close ties with the People’s Liberation Army. The company is now challenging the ban, according to Bloomberg, suing the US Treasury and Defense departments. “Xiaomi faces imminent, severe, and irreparable harm if the Designation remains in place and the restrictions take effect,” the company said in its court filing,…

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Latest News 

iOS 14 iMessage Has a Major Security Upgrade

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iMessage in iOS 14 has a major upgrade over previous versions, taking security to an all-new level. With more than 1 billion iPhones, Apple’s iMessage is one of the most popular messaging platforms on the market. As a result, it’s a popular target for hackers and bad actors looking for an attack vector. It appears Apple has taken a significant step toward protecting iMessage users in iOS 14, adding a behind-the-scenes feature called BlastDoor, first noticed by Samuel Groß, a security researcher with Google’s Project Zero, and reported on by ZDNet. BlastDoor…

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Social 

Facebook testing brand safety topic exclusions for advertisers

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“This is the first time the Feed environment would be managed though controls,” company says. Facebook announced today that it will begin testing news feed topic exclusions for advertisers this year. Citing advertisers’ brand safety concerns, Facebook says the new feature would allow marketers to choose whether or not to show their ads alongside potentially sensitive content: “For example, a children’s toy company may want to avoid content related to a new crime show, so they could select the ‘Crime and Tragedy’ topic,” the blog announces. Topic exclusions. Along with Crime and…

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SEM 

Train with the experts from Adobe, Microsoft, and more at SMX

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Meet some of the marketing experts who will guide you on your learning journey this February. Next month, the Search Engine Land experts are teaming up with senior marketers from global brands — like Microsoft and Adobe — and cutting-edge agencies — including Page Zero Media and RankHammer — to guide you through search marketing analytics at SMX Report, online February 23. Secure your spot now — Early Bird rates expire Saturday, February 6! Your $99 All Access pass unlocks all-new SEO and PPC learning journeys that tackle critical analytics issues… everything from configuring measurement tools to identifying and…

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SEO 

Video: Dawn Beobide on the importance of training your developers on SEO

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We also spoke about the old days of the SEO forums, it was a super windy day. In the next video interview, I drove out to the beautiful Croton-on-Hudson, in New York and met up with Dawn Beobide. Dawn is the Director of Marketing at Consumer Labs. She started doing SEO way back in the 1999. We began our conversation talking about Dawn’s history in the space, including a discussion about the old SEO forums. But we quickly moved into our first topic, why it is important to educate your…

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Latest News 

Apple Bringing Popular Features Back In MacBook Updates

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Apple is preparing updates to the MacBook Air and Pro that will bring back some of their most popular features. Apple’s MacBooks are its most popular computers, but the company was accused of letting them languish toward the end of the Intel era. In addition, some customers vehemently disagreed with some of Apple’s decisions that seemed to place more emphasis on form over function. This included removing popular features, such as the SD card slot and the MagSafe power adapter. According to Bloomberg, the company is looking to bring these features…

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Marketing 

Amazon Offers Support For President Biden’s Vaccination Plans

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Amazon has congratulated President Biden and Vice President Harris on their inauguration and offered its support in ramping up the vaccine rollout. One of President Biden’s biggest challenges will be significantly increase the pace of the country’s vaccination efforts. In an open letter, Amazon’s Dave Clark, CEO, Worldwide Consumer, made it clear the company is ready to assist. We have an agreement in place with a licensed third-party occupational health care provider to administer vaccines on-site at our Amazon facilities. We are prepared to move quickly once vaccines are available. Additionally,…

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Bing 

Bing Places Adds Several Agency-Friendly Local Business Listing Tools

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Agency dashboard offers local listing management, sharing with clients, features for chain businesses and more. Local SEO consultants and agencies that manage business listings for clients have a number of new, agency-friendly tools at their disposal in Bing Places for Business. According to Bing’s announcement, the first step is for consultants to register as an agency at BingPlaces.com. Once registered, agencies will have access to a new dashboard with a summary of all current listings and links to add new client locations — up to 10,000 businesses at once. The dashboard shows…

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