google 

Google crawl stats report now showing more crawls

Google said this is just a reporting change and the change you see in crawling is not reflective of any change in search results. Google has posted an update on its new crawl stats report saying “the crawl stats report has increased its reporting coverage for additional types of crawls.” This means you may see an increase in the number of crawls reported for your site but this is just a reporting change – there is no direct impact in search. Crawl stats report. Google, back in November 2020, launched the new crawl stats…

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SEM 

Why we’re creating a new content experience for SMX

This year we’re offering topic-specific events that offer attendees guided learning paths for becoming sharper marketers. Let’s face it; conferences delivered predictable content experiences long before the COVID-19 pandemic caused the industry to wind down overnight. Don’t get me wrong, we miss the expo halls, networking parties and intimate dinners with colleagues, new connections and prospects too. But you always knew what you were in for with the content experience. Big-name keynotes delivering big-picture inspiration, and a menu of sessions that kept you bouncing from one corner of the convention…

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Latest News 

Amazon Warehouse Workers Voting On Unionization

Amazon warehouse workers are preparing to vote on whether to form the company’s first union. Amazon is famously opposed to its employees unionizing. The company has gone to extreme measures, even hiring Pinkerton detectives to monitor efforts. The National Labor Relations Board (NLRB) accused Amazon of threatening, suspending and terminating employees for trying to organize. It appears Amazon’s efforts have not been successful, however, as employees at the company’s warehouse in Bessemer, Alabama are moving forward with plans to vote on unionization. The NLRB has scheduled the vote for February 8 through March 29, and will…

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Bing 

Bing Ads To Force Close Variants On Advertisers & Will Modify The Way That Negatives Operate

Last year Google ticked off paid search professionals with the announcement that a true Exact Match will no longer exist. Next month, Bing will be following suit when close variants will be added to all campaigns. Additionally, big changes are afoot with negative terms, advertisers will need to take heed to the new matching rules. […] Last year Google ticked off paid search professionals with the announcement that a true Exact Match will no longer exist. Next month, Bing will be following suit when close variants will be added to all campaigns.…

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Social 

By The Numbers: How Facebook Says Likes & Social Plugins Help Websites

Earlier this month, I wrote about how the promise of Facebook traffic has enticed millions of sites to use Facebook Like buttons and other Facebook social plugins. But does following Facebook’s socialist agenda really pay off? How about some numbers, courtesy of Facebook? Facebook provided me with the figures below from when I was working […] Earlier this month, I wrote about how the promise of Facebook traffic has enticed millions of sites to use Facebook Like buttons and other Facebook social plugins. But does following Facebook’s socialist agenda really…

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SEO 

Google Search Console reporting currently delayed

No need to panic, these reporting delays have no impact on your search rankings. Google posted on Twitter Friday morning that some of their reports within Google Search Console are currently delayed more than their normal two-days. “Some Search Console reports are currently a bit more delayed due to issues in the reporting pipeline,” the company said. This has no impact on your search rankings, this is just a reporting issue. Which reports are delayed? Specifically, the AMP, Rich Results / Structured Data, Hreflang, Index Coverage, and Mobile Usability reports are all delayed according to…

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SEM 

What B2B marketing can teach you about PPC in higher education

Though universities are targeting individual consumers rather than businesses, columnist Pauline Jakober shows paid search efforts for these institutions often more closely resemble B2B than B2C. Pick up any “introduction to marketing” textbook, and it will describe the difference between business-to-business (B2B) marketing and business-to-consumer (B2C) marketing. It will note that, generally, the B2C sales process is simpler. Conversion paths are short. Fewer people are involved in the purchase decision. And once the sale process is complete, the connection between purchaser and seller is minimal. In contrast, the B2B sales…

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Marketing 

Equifax Acquiring Fraud Prevention Company Kount

Equifax has announced it is acquiring Kount, one of the leading fraud prevention companies. Equifax made headlines in 2017 when it suffered one of the worst cyberattacks in history. The hack was a dark spot on a company whose entire existence revolves around consumer data and credit. To make matters worse, the company’s response was widely panned by critics, demonstrating a continued lack of good security measures. The company’s latest acquisition shows how serious it is about improving its security and offering the best options to its customers. Kount provides…

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Social 

Twitter Bans Trump Permanently

Twitter has banned President Trump from its platform permanently, following an initial ban of 12 hours. Social media platforms have been under increased fire in the way of Wednesday’s insurrection at the US Capitol. While Twitter and Facebook have long been slow to ban political figures in the name of public interest, many critics and experts have blamed Trump’s rhetoric for inciting the insurrectionists. As a result, calls mounted for Twitter and Facebook to take more aggressive action to ban Trump and cut him off from his preferred method of communication. Facebook…

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Latest News 

Intel Introduces RealSense ID Facial Recognition

Intel has introduced RealSense ID Facial Authentication in an effort to deliver private, secure facial recognition. Traditional authentication methods leave much to be desired, especially with rise of ransomware attacks, software supply chain attacks, identity theft and additional threats. Intel’s hope is that RealSense ID will provide a more secure alternative, paving the way to use facial recognition to unlock access controls, smart locks, ATMs, kiosks, POS systems and more. Intel touts the ease with which RealSense can be deployed and used. With an easy enrollment process and no network setup needed,…

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